Marketing strategies explained

Innovative telephone marketing for strategic market research will be among the topics discussed by guest speaker David McCullough, the founder and president of Transamerica Microsearch Inc. next week.

The workshop takes place at the Holiday Inn Kelowna on Wednesday, June 29, 1 p.m., and it is geared to Okanagan technology companies.

Based in North Vancouver, and with over 24 years of telemarketing experiences in the technology industry, McCullough is the creator of the Assembly Line Selling and line Marketing strategies.

They are designed to promote telephone sales of high technology product/software by integrating rigorous rules of contact engagement with an original use of contact management software.

Since founding Transamerica in 1987, McCullough has also applied his marketing concepts to products and services related to biotechnology, education, and manufacturing.

The topics that McCullough will address at his workshop are important to the growth of all technology companies—in particular, strategic market research and generating leads to close more customers. His workshop will be a practical, hands-on session that will walk companies through the steps required to assist them in this process. To attend, contact Kathryn at 250-870-9028 or email


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