Business

Marketing strategies explained

Innovative telephone marketing for strategic market research will be among the topics discussed by guest speaker David McCullough, the founder and president of Transamerica Microsearch Inc. next week.

The workshop takes place at the Holiday Inn Kelowna on Wednesday, June 29, 1 p.m., and it is geared to Okanagan technology companies.

Based in North Vancouver, and with over 24 years of telemarketing experiences in the technology industry, McCullough is the creator of the Assembly Line Selling and line Marketing strategies.

They are designed to promote telephone sales of high technology product/software by integrating rigorous rules of contact engagement with an original use of contact management software.

Since founding Transamerica in 1987, McCullough has also applied his marketing concepts to products and services related to biotechnology, education, and manufacturing.

The topics that McCullough will address at his workshop are important to the growth of all technology companies—in particular, strategic market research and generating leads to close more customers. His workshop will be a practical, hands-on session that will walk companies through the steps required to assist them in this process. To attend, contact Kathryn at 250-870-9028 or email  kathryn@accelerateokanagan.com.

 

We encourage an open exchange of ideas on this story's topic, but we ask you to follow our guidelines for respecting community standards. Personal attacks, inappropriate language, and off-topic comments may be removed, and comment privileges revoked, per our Terms of Use. Please see our FAQ if you have questions or concerns about using Facebook to comment.

You might like ...

Green MLA Weaver to seek leadership
 
Delivering the haggis in Qualicum Beach
 
Dinner music supplied by three well-known Canadian musicians at Qualicum Beach restaurant
Silent visitor
 
Temporary urgent water conservation measures required
 
Coun. Gord Fuller remains in critical condition after heart attack
Market Square fire displaces college
 
B.C. hockey league has enough of angry parents
 
This and That, January 28

Community Events, January 2015

Add an Event

Read the latest eEdition

Browse the print edition page by page, including stories and ads.

Jan 28 edition online now. Browse the archives.