Valley tourism groups get access to online resources

The Thompson Okanagan Tourism Association is launching a major project to develop a comprehensive Online Tourism Resource Centre for all communities, businesses and individuals involved in the region’s $1.75-billion tourism industry.

The Resource Centre, located in TOTA’s recently revamped website, will provide a one-stop-shop that will give tourism operators quick access to a wealth of materials that will help them develop their destinations, generate more effective marketing, grow their businesses, and attract more visitors to the Thompson Okanagan.

A major portion of the project’s funding is being provided by the Southern Interior Development Initiative Trust  through a recently approved $50,000 grant.

“We sincerely thank SIDIT for its support,” says TOTA CEO Glenn Mandziuk.  “Creation of the Online Tourism Resource Centre is another crucial step forward in our strategy to aggressively promote tourism growth.  And, since the tourism industry is a key driver of the economy throughout the Thompson Okanagan, this project will directly help businesses, communities and people across the region.”

Mandziuk says the Resource Centre project is the latest in a series of TOTA initiatives designed to enable the region’s tourism industry to compete globally.  Other recent  initiatives include: its adoption of the Canadian Tourism Commission’s leading-edge ‘Explorer Quotient’ program which focuses tourism marketing according to traveller types and social values; its earning of international accreditation recognizing TOTA’s operational excellence; and its co-ordination of the grassroots development of a bold new Regional Tourism Strategy to grow the region’s tourism industry, which will be completed in the spring.

TOTA Community Development Specialist Simone Carlysle-Smith will lead the Resource Centre project.  She will conduct a survey of those involved in the industry in the near future to determine their wishes and needs from a comprehensive Online Tourism Resource Centre.

“SIDIT is proud to support TOTA’s Online Tourism Resource Centre,” says Ron Hovanes, SIDIT’s Vice-Chair.  “Stronger local economies are created through the ripple effect that tourism has on communities by increasing job creation and economic diversification.”

Mandziuk adds, “We are excited to move forward and build this Online Tourism Resource Centre, and I am confident that it will become a valuable ‘go-to’ resource for the thousands of tourism stakeholder businesses and communities across the Thompson Okanagan.”

We encourage an open exchange of ideas on this story's topic, but we ask you to follow our guidelines for respecting community standards. Personal attacks, inappropriate language, and off-topic comments may be removed, and comment privileges revoked, per our Terms of Use. Please see our FAQ if you have questions or concerns about using Facebook to comment.

You might like ...

Lions fall to Abbotsford in junior bantam playoffs
10 players to watch this season in the NHL
First-place clincher one step to big prize
Battle lines drawn at Western Canada Basketball Tournament
Peewee Rockets Finish Season in Style
Sun lock up first place with win over Rams
Rivision draws crowd at drag racing
Jiu-Jitsu competitors grab medals in Kelowna
Regional input and benefits accumulate over the years with local ski-club

Community Events, October 2014

Add an Event

Read the latest eEdition

Browse the print edition page by page, including stories and ads.

Oct 1 edition online now. Browse the archives.