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Okanagan cider line expands

Homegrown favourite Okanagan Premium Cider continues its proud tradition of delivering 'seriously good cider' to consumers in BC with the introduction of an innovative new flavour, Ginger Apple. The first of its kind in the cider category, the new Ginger Apple flavour delivers a crisp, clean, fruit forward taste only using the freshest fruit from the Okanagan Valley.

The new Ginger Apple is the newest addition to the already popular line-up of flavours: Crisp Apple, Harvest Pear, Orchard Peach, White Grape and Black Cherry.

A staple in BC households for the past 30 years, Okanagan Premium Cider also recently underwent a major rejuvenation with sleek new packaging. The new 355 mL black can replaces the glass bottle making the beverage easier to transport, offers better value and is more environmentally responsible.

"We are confident the new Ginger Apple flavour of Okanagan Premium Cider will be the drink of choice for those consumers looking for a uniquely refreshing beverage this summer," says Andy Murison, Vice President of Marketing for Mark Anthony Brands. "Cider is the perfect alternative to beer or wine, and the new sleek eco-friendly packaging offers fantastic value and is much more convenient to take along on summer outings. Not to mention, they are delicious too!"

Even Ogopogo, the legendary serpent in Lake Okanagan, gives his stamp of approval. Ogopogo is featured predominantly on the new can, ensuring that each Okanagan Premium Cider is made with the freshest ingredients to deliver on the promise of 'seriously good cider'.

Okanagan Premium Cider is available on patios and in restaurants throughout British Columbia and is sold in six-packs at BC Liquor Stores for $9.49.

A proud supporter of all things local, the ciders can also be found at local festivals and events this summer, including Centre of Gravity (Kelowna, August 3-5). Attendees are encouraged to drop by the Okanagan Premium Cider tasting tables to sample the new Ginger Apple flavour, as well as all of their current favorites.

Okanagan Premium Cider® is a registered trademark of Okanagan Premium Cider Company, a division of Mark Anthony Brands. To stay up-to-date on Okanagan Premium Cider news, follow the twitter feed @okanagancider or 'Like' the facebook page at www.facebook.com/okanagancider.

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