Walmart seeks to raise $2.8 million for Red Cross

While we like to think “it won’t happen to me,” thousands of Canadians needed disaster assistance from the Canadian Red Cross last year.

Red Cross is here to help—but can’t do it alone. That’s why fundraisers like the Walmart campaign are so important.Walmart Canada is gearing up for a coast-to-coast campaign to raise much-needed funds for local Canadian Red Cross disaster response activities.

The campaign will run in Walmart stores from Aug. 4 to 31, with an ambitious national goal of $2.8 million and a combined provincial goal of $308,200 for B.C. and Yukon. “Funds raised will help the Canadian Red Cross to be prepared to provide assistance within hours of a disaster,” said David Magnuson-Ford, BC Fund development manager.


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