Braintrust Canada brings The Crash Reel to Kelowna March 27

Crash Reel is the powerful story of Kevin Pearce  who suffered a traumatic brain injury that left him in a coma for weeks and changed his life forever. - Contributed
Crash Reel is the powerful story of Kevin Pearce who suffered a traumatic brain injury that left him in a coma for weeks and changed his life forever.
— image credit: Contributed

BrainTrust Canada is bringing awareness to the serious issue of brain injury through a one-time only showing of the dramatic documentary The Crash Reel– the story of US snowboarder 2010 Olympian hopeful Kevin Pearce who sustained a traumatic brain injury on a training run weeks before the Olympics in Vancouver.

The Crash Reel is presented by sponsor BMO in Kelowna on March 27.  Kelowna’s own silver medal Olympian Kelsey Serwa will be there to share her highlights from the Sochi Olympics.

The Crash Reel is a raw and real – a powerful story that introduces the audience to Kevin Pearce at the height of his game prior to 2010, as the rival of US snowboarder Shaun White. Kevin was expected to be a gold medal contender in the men’s halfpipe, until he suffered a traumatic brain injury that left him in a coma for weeks and changed his life forever.

The movie shares the intimate moments with his family, and his journey through rehabilitation to the current day Kevin—an articulate public speaker, but a drastically different person than before his injury.

While Kevin can never compete in snowboarding again, he remains connected to his sport and is a strong advocate of bringing awareness to the seriousness of brain injury.

“Kevin is a great example of the invisible epidemic of brain injury,” says Magda Kapp, director of communications for BrainTrust Canada.  “This refers to the fact that the long term effects of brain injury cannot always be seen—they are cognitive in nature and show up as issues such as impaired judgment, impulsivity and limited short term memory. Brain injury can happen in an instant and last a lifetime.”

“Concussion is brain injury,” says Kapp, “and it is important to seek medical attention if a concussion is suspected, especially for youth where symptoms can be more subtle.

Typical symptoms include headaches, nausea, difficulty with balance, sensitivity to light or noise, feeling sluggish, confused or foggy, lack of concentration and problems with memory.  It takes a minimum of eight days for your brain to recover if there is no permanent damage, and return to activity must be medically supervised and very gradual.”

The Crash Reel is presented by sponsor BMO. Tickets are $12 from all BMO branches in Kelowna, or through or

The event will take place Thursday, March 27, 6:30 p.m., at the Kelowna Community Theatre (doors open 5:30 p.m. with festival seating). Following the documentary attendees will have the opportunity to meet Kelsey Serwa for autographs in the lobby.

BrainTrust Canada is a progressive not for profit association that provides community rehabilitation to individuals with brain injury in the Okanagan. The association has a strong focus on brain injury prevention and education, especially for youth who are at highest risk for traumatic brain injury.

For more information contact Magda Kapp at BrainTrust Canada or 250-762-3233 local 115.


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