Carli Berry/Capital News Lyubov “Luba” Omasheva holds a pair of jeans which she will be selling at the Westbank Lions Community Centre in August. $2 off of every item sold will go to the Red Cross.

Business owner steps up to help evacuees

Every item sold by Liquidation European Stock in West Kelowna will see $2 go to Red Cross

West Kelowna resident Lyubov “Luba” Omasheva says she wants to help wildfire evacuees with her whole heart.

The owner of Liquidation European Stock is selling clothes at the Westbank Lions Club Community Centre, from Aug. 20 to 24 and with every item sold, $2 will be donated to the Red Cross.

“I saw the smoke and I said to my husband ‘I want to help the people because of the damage to their houses,’” she said.

Omasheva and her husband moved to West Kelowna in October from Calgary. She opened the store in March, which is located at 12-2483 Main St. and sells clothing from $10 to $35.

The clothing which includes jeans, skirts, shirts and more will be sold for $10 to $15 each at the community centre from 9 a.m. to 6 p.m.

Omasheva gets her wares from Amsterdam, picking up last year’s fashion at a great price.

She has 25,000 pairs of jeans and 13,000 shirts, skirts and items up for grabs.

Originally from Kazakhstan, and working as a civil engineer, Omasheva taught herself English from reading and watching TV.

After retirement she couldn’t sit still, so she opened her liquidation store.

Omasheva also offers discounts to children in her store to support families who may not be able to afford expensive clothing.

“I sell them jeans for $10 as well,” she said. “I want to help them. I just don’t want to be greedy. I’ve helped people all my life.”

Omasheva said her husband has been supportive of her ventures and she still supports her church and three families in Kazakhstan.

“I send them money from here, and I get very good letters from them,” she said.