PEAK Performance, year 3

Summer is, unfortunately, coming to an end and that means it’s time to wave goodbye to the tourists and start wearing socks again.

The end of summer also marks the beginning of an arduous three months for the PEAK Performance Project’s top 20 artists who all start off with a week-long Boot Camp at Rock Ridge Canyon Resort outside Princeton.

Already at year three the PEAK Performance Project was created to educate, promote, develop and hopefully launch the careers of some of B.C.’s up and coming artists. It helps to foster the B.C. music industry and create a sense of community amongst music professionals.

The music industry is going through profound changes which have resulted in artists being required to develop themselves. The decline in development dollars has left many artists in need of substantial funds to launch their careers. Through 100.5 The PEAK and Music BC, the Jim Pattison Broadcast Group will invest a whopping $5,290,000 over seven years (that’s $755,000 per year) into the PEAK Performance Project.

This year’s project kicked off early with the top 20 artists coming together at Surrey Canada Day for their orientation session and to each give a performance at the PEAK stage throughout the day.

Each year’s PEAK Performance top 20 is almost like a Top 20 B.C. Artists to Watch Out For list. No matter who wins the grand prize of $100,500, after the experience and training they receive, the artists and bands take away so much that they can’t help but he successful within the Canadian music industry. Just look at a few of the 2010 top 20 artists—Said the Whale and Greg Szebel both took home Juno Awards.

Each year the project receives more recognition amongst the general public and within the Canadian music industry, making the PEAK Performance Project truly one of the greatest opportunities that could be given to any emerging artist.

So, in case you don’t already know, here is this year’s top 20 line-up:

• Acres of Lions (Victoria)

• Ashleigh Eymann (Victoria)

• Avairis (Victoria)

• Behind Sapphire (Vancouver)

• The Belle Game (Vancouver)

• The Boom Booms (Vancouver)

• Current Swell (Victoria)

• Fields of Green (Kelowna—woo!)

• Hilary Grist (Maple Ridge)

• Jasper Sloan Yip (Vancouver)

• Lindsay Bryan (Victoria)

• The Matinée (Vancouver)

• Maurice (Victoria)

• The Never Surprise (Vancouver)

• The Oh Wells (Surrey)

• Redgy Blackout (Vancouver/Prince George)

• Rococode (Vancouver/Victoria)

• Sex With Strangers (Vancouver)

• Treelines (Vancouver via Kelowna—another woo!)

• 41st and Home (Vancouver).

Check up on all the top 20 artists while they’re at boot camp next week via www.peakperformanceproject.com.

You can download free mp3’s from all of the artists on the site as well. Neat, right?

Pyper Geddes is the general manager of Habitat and an A-OK contributor.




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