Ballet performances to unspool for moviegoers
By Gregg Kilday
LOS ANGELES (Hollywood Reporter) - A series of New York Theatre Ballet performances will screen exclusively in select movie theaters nationwide beginning in August, under a deal that NCM Fathom, the alternative entertainment division of National CineMedia, has struck with MarQe Entertainment.
The ballet series will complement Fathom's existing opera schedule, offering audiences a "Season of the Arts," beginning in late summer and continuing into 2010.
The series will feature six performances of ballet classics, including a live performance of "The Nutcracker," broadcast live from New York in December. Each performance will feature exclusive segments that will be seen only by cinema audiences. Also on offer will be "Sleeping Beauty," "Cinderella," "The Nutcracker," "Carnival of the Animals" and "The Alice in Wonderland Follies."
Fathom vice president Dan Diamond is announcing the New York Theatre Ballet pact Tuesday at the ShoWest exhibitors convention in Las Vegas.
The series will be offered across NCM's Digital Broadcast Network, with reaches nearly 500 movie theaters and performing arts centers nationwide.
(Editing by Sheri Linden at Reuters)