Television Listings

Angelina Jolie "overshadowed" St. John fashion brand

LOS ANGELES (Reuters) - Actress Angelina Jolie, the former face of U.S. luxury knitwear maker St. John, "overshadowed the brand", the label's chief told an industry publication on Friday as the company unveiled its new look.

St.John this week launched a new spring 2010 print advertising campaign starring British model Karen Elson, 30, a redhead who is married to White Stripes singer Jack White.

Absent from the promotion, was Hollywood superstar Jolie, 34, who was hired by St. John as its public face in 2005.

Jolie's departure had been announced in June 2008.

St. John chief executive Glenn McMahon told Women's Wear Daily she "overshadowed the brand. We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette."

Separately, McMahon said in a statement that "we needed to show a modern point of view of St. John. We are evolving the brand."

During the years that Jolie promoted the company's fashions, she became one of the most recognizable and sought-after celebrities in the world through her romance with actor Brad Pitt, their six children, and her charity work in Africa and other countries.

(Reporting by Jill Serjeant; editing by Bob Tourtellotte)

We encourage an open exchange of ideas on this story's topic, but we ask you to follow our guidelines for respecting community standards. Personal attacks, inappropriate language, and off-topic comments may be removed, and comment privileges revoked, per our Terms of Use. Please see our FAQ if you have questions or concerns about using Facebook to comment.

You might like ...

Elizabeth Taylor released from L.A. hospital
 
Dennis Hopper hospitalized with flu-like symptoms
 
Elkford’s Western Financial Group celebrates its customers
Carla Gugino lands "Sucker Punch"
 
Celine Dion pregnant again
 
CBS hopes wardrobe fix will restore "CSI" ratings
Rotary connector trail extension enhances Rails to Trails project
 
Purple hats for purple crying
 
Grants help school to improve

Community Events, October 2014

Add an Event

Read the latest eEdition

Browse the print edition page by page, including stories and ads.

Oct 31 edition online now. Browse the archives.