Anticipation builds for Interior Music Awards

The little Kelowna-based awards show is promising big things for its 2011 show.

  • Thu Mar 17th, 2011 5:00pm
  • Life

“It’s going to be a bigger show than last year for sure,” says Shelley Vida, one of the organizers for Kelowna’s homegrown music awards show.

The nominations are in and the top-three contestants about to be announced for the B.C. Interior Music Awards, a small, though growing, event designed to promote Interior musicians far and wide.

Usually held in the fall, this year’s extravaganza was postponed until the spring due to the fall arrival of the Western Canadian Music Awards, BreakOut West and constraints on local organizers’ time.

But with the extra reprieve has come more time to plan, prepare and build connections the independent artists featured need to push their career beyond the confines of the valley.

“We will be announcing some partnerships coming down the line with different festivals throughout the province that will sending representatives to make performance opportunities for the artists,” Vida explained.

Some 300 industry insiders will be on hand for the musicians to network and strut their stuff, but for audiences primed from BreakOut West and the WCMAs, the whole affair will offer a little nostalgia for one of Kelowna’s great arts and entertainment success stories and a new look at some favourite local talent.

Like the WCMAs, the award show takes different artists from a hodgepodge of genres and throws them on stage to work together.

“We’ve got probably about nine performances and four will be in the mashup,” said Vida. “They’ll be kind of a surprise though.

“…It will be more like a little show within a show.”

Some 430 nominations were filed for the 25 categories of awards.

A press conference announcing the names will be held next Wednesday, Mar. 23 and judges will make their selections in the month to follow.

The awards show runs Saturday, Apr. 23 from 7 to 10 p.m. Tickets are available through www.selectyourtickets.com or by following the link at www.BCIMA.org.

jsmith@kelownacapnews.com