Bolt goes for gold with customized Nissan
Usain Bolt in partnership with Nissan has helped produce a one-off gold GT-R for charity.
Embossed with Bolt’s signature it features interior fittings finished in real gold, and will be auctioned on eBay later this month to benefit the Usain Bolt Foundation (http://usainbolt.com/foundation/).
Proceeds will help create opportunities for children and young people in the Olympic Champion’s home of Jamaica.
As part of his partnership, Bolt will start work with Nissan product specialists on a limited-edition run of GT-R models, which will be available throughout the world.
Bolt is expected to contribute further to Nissan’s WHAT IF global brand campaign which forms part of the company’s Power 88 mid-term business plan aimed at capturing eight per cent market share and eight per cent operating margins.