Summit: Linking culture to business

The City of Kelowna is encouraging local business people to attend Paul Born’s upcoming presentation on developing effective connections between the cultural and business communities.

This $35 session on April 8 is part of the 2011 Arts & Culture Summit in Kelowna, and is a follow-up to last year’s breakfast event centered on Kelowna’s Creative Sector Economic Impact Assessment.

“People underestimate the impact culture and business can have on a city,” said Born, director of the Tamarack Institute for Community Engagement.

“There is a lot of power to be had with community conversations.”

Born, who will be presenting the C3 Creativity, Commerce & Community = Quality of Life session, is a motivational, informative and often humorous speaker who believes in the power of stories. His extensive experience in helping organizations and communities to develop new and sustainable ideas motivates collaborative action at the grassroots level.

Combining a keynote address, an interview and roundtable dialogue, this session will bring together artists, cultural organizations, and business and political leaders to brainstorm changes needed to build cultural vitality in Kelowna.

“Last year’s breakfast event was the beginning of a conversation we are continuing at the Summit. There is interest in building more linkage between business and culture, and Paul Born will guide the group in answering some key questions about where and how those links can be formed,” said Sandra Kochan, City of Kelowna cultural services manager.

“This conversation has the potential to take our community, and its cultural identity, to the next level. We need and welcome the involvement and skills of the business community in this—there is more affinity than most would think between culture and business and that’s part of what we’d like to explore.”

The two-day summit, running April 8 to 9, features local, national and international presenters who bring a wealth of experience in creating and encouraging culture. Attendees can register for the full event ($75), one day ($40) or individual sessions ($20 to 35).

In addition to leading the Tamarack Institute in Waterloo, Ont., Born holds a masters degree in leadership, is an author and has been recognized with awards from the Conference Board of Canada, Imagine Canada and the Governor General of Canada.

For more information, including registration, see


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