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Stanley Cup fever

The Boston Pizza at Dilworth shopping centre will sport a new sign during Canucks vs Boston Stanley Cup playoffs. - Barry Gerding/Capital News
The Boston Pizza at Dilworth shopping centre will sport a new sign during Canucks vs Boston Stanley Cup playoffs.
— image credit: Barry Gerding/Capital News

The Boston Pizza restaurant in the Dilworth shopping centre at Harvey and Leckie will hoist a new sign on its building so as not to anger loyal Vancouver Canuck hockey fans during the Stanley Cup playoffs.

Jeff Johnson, owner of the Highway 97 franchise outlet, holds the new sign with restaurant staffers Cassie Pentland (left) and LaDawn Latawiec. Johnson said temporary logo changes have been added to the menu and bills as well.

The Boston Pizza outlets in Montreal carried out a similar marketing campaign during the earlier Bruins-Canadiens playoff round.

 

 

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