News

District approves economic development strategy

West Kelowna business development officer John Perrott says 2014 will bring "a big workload" as the district continues with several economic development initiatives.

West Kelowna council unanimously approved its 2014 Economic Development Strategy Tuesday.

This year, the district will focus on improving its economic development website information. It will also look to establish a social media presence to connect with locals, investors and those interested in what's happening in West Kelowna's business community.

"Westbank Centre continues to be a priority for us," said Perrott.

The district updated its brochure, highlighting recent investments made by the private and public sector in Westbank Centre. It has started developing a video to showcase the business activity that's happening in the area. And, to celebrate the recent Brown Road improvements, the district is planning a kick-off event to showcase the area as a community gathering point and events location.

Also included in the strategy is installing improved signage to the municipality's industrial area.

Perrott plans to attend out-of-town events, such as a shopping centre conference in Whistler to attract businesses to the area, as well as home shows in Fort McMurray and Edmonton to showcase the region to those who may want to work in northern Alberta, but spend their days off in the Okanagan.

Ideas implemented in the strategy were gathered through strategic planning discussions, the 2013 Breakfast with Business and Manufacturing Roundtable events and various district master plans and documents.

Perrott also shared several highlights from 2013 at Tuesday's council meeting, including: Improved connection with local businesses, process improvements to annual events and services, and growing awareness of the services available within the community.

According to Perrott, business is improving throughout the district.

"The business climate is much more optimistic. I think we're seeing that through the number of inquiries coming through our front door, investments being made by our local businesses…they talk about being busy, looking for staff," said Perrott.

"To me there's a lot of those informal indicators that really show we're in a much more positive climate, compared to 18 or 24 months ago."

wpaterson@kelownacapnews.com

Twitter: @PatersonWade

 

We encourage an open exchange of ideas on this story's topic, but we ask you to follow our guidelines for respecting community standards. Personal attacks, inappropriate language, and off-topic comments may be removed, and comment privileges revoked, per our Terms of Use. Please see our FAQ if you have questions or concerns about using Facebook to comment.

You might like ...

Shining a light on a unique Okanagan business concept
 
Robbery, assault land Penticton man in jail
 
Pair bid Armstrong council adieu
Daycare dilemma for Penticton parents
 
Soldiers graves marked in ceremony
 
Black Friday returns to downtown Penticton
Student enrolment drops again at Terrace and area public schools
 
Red Chris and Klabona Keepers in Terrace court today
 
Jack Talstra made Freeman of the City of Terrace

Community Events, November 2014

Add an Event


Read the latest eEdition

Browse the print edition page by page, including stories and ads.

Nov 26 edition online now. Browse the archives.