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Kelowna men bring their beer to Dragons' Den

Kelowna company Bone Beer may make its way into fridges across the country in record time.

The company that was founded in Kelowna two years ago by Cory Jmaeff and Shawn Wudrich was selected from a local audition pool of 54 to go to Toronto and pitch their business plan to the CBC Dragons.

“On Thursday night we got the call,” said Wudrich.

“They liked our branding, marketing and back story. They were really excited.”

Impressing CBC show producers at the open call last month amounts to impromptu travel plans.

“We’re supposed to be there April 2. They will assign a producer to us who will prepare the pitch and  give us the dos and don’ts,” said Wudrich.

“At the end of day it’s about making a good TV show.”

The beer, after all, is already doing pretty well. Around 260,000 cans of Bone Beer have already been sold.

Their cans have been placed in every private beer store in the Okanagan, two local pubs carry their draft and they have a presence at regional hunting and fishing trade shows.

There’s no reason why they shouldn’t be in every beer store across Canada in the next five years, they figure. Dragons’ support of $150,000 would just allow them to actualize their plan a bit earlier.

“We’re a little bit different there than the other companies who made pitches—we’re not a concept. We’re already having some success at home,” said Wudrich.

And it’s come at a dizzying speed.

“This idea came out of our head at the side of a mountain,” he said.

“We were just joking around, then two-and-a-half years later, here we are.”

Bone Beer should make its TV debut some time in September. Jmaeff and Wudrich will be free to give some further insights into the process by then.

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