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New branding unveiled to promote Rutland

THe new Ruland logo and slogan. - contributed
THe new Ruland logo and slogan.
— image credit: contributed

Rutland is getting a new look.

The Rutland Unified Stakeholders’ Team (TRUST) is rebranding the Kelowna area, complete with a new logo and slogan.

TRUST member Todd Sanderson unveiled the new logo for Kelowna city council Monday, calling it “dynamic and positive.”

The logo includes the word Rutland in a fairly simple font, along with a stylized drawing a of green building and blue stripe and a tree with red leaves.

The drawing is a nod to the fact the area is the largest residential neighbourhood in the City of Kelowna, has close ties to agriculture and is close to Okanagan Lake.

Sanderson noted that as “otherwise responsible” people talk about Rutland negatively, he new logo and rebranding of the area is aimed at changing that.

Mayor Walter Gray, who in the past has jokingly suggested Rutland be renamed Hooterville, called the rebranding a great start.

In addition to the new logo, a new slogan—Rutland. We’re just getting started—will also be used.

There will also be a new website, which is ready to go live online, which will tell the story of Rutland. That story will include the many stakeholders in the area, said Tony Peyton of Csek Creative, which helped come up with the logo, slogan and rebranding initiative.

The new logo will be unveiled to the public today at noon at the Rutland Centennial Hall and again July 4 at a Uptown Rutland Business Association Business After Hours event. The following night there will be a non-URBA event to show off the logo at the same venue.

Meanwhile, a city plan to spend $100,000 on a civic project to help improve Rutland’s downtown core has settled on moving and improving the community flea market to create a more appealing outdoor community market in Roxby Park at Roxby Road and Highway 33.

The Our Rutland project went out to the community for ideas and in the end settled on the community market.

It beat out a proposal for an urban fitness park, improvement to both Roxby Park and Aurora Park and a community mural.

City staff say they hope to plan the new market location this year and have it in place by next spring.

The city will not charge the market rental fees until 2017 to allow it to get up and running.

As a general market it would not be a direct competitor to the proposed new farmers markets in other parts of the city, said staff.

awaters@kelownacapnews.com

 

 

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