Just in time for the holiday season, British Columbia’s wine, beer and spirit producers will now be able to take their wares to artisanal markets throughout the province.
Riding on the coattails of liquor sales at farmers’ markets – a popular change coming out of the Liquor Policy Review – government has opened up the option for liquor sales at regularly occurring and annual markets that focus on artisanal, handmade goods.
“Liquor sales at farmers’ markets has been so well received throughout the province that we’ve decided to build on the model, adding artisan markets into the fold,” said Coralee Oakes, Ministry of Small Business and Responsible for the Liquor Distribution Branch.
“Artisan markets focus on high-quality, handmade Artisan markets focus on high-quality, handmade goods and I think they’ll be a great fit for the many craftspeople who create, produce and take great pride in their spirits, wine and brews here in British Columbia. This is another innovative way to further support B.C. liquor producers, many of which are small businesses, while at the same time offering consumers additional choices.”
The new rules will keep the spirit of Parliamentary Secretary for Liquor Reform John Yap’s original intention, when he recommended liquor sales at farmers’ markets. Adding liquor sales at artisan markets is being done to support B.C. liquor producers, many of which are small businesses and craftspeople, while providing consumers with additional choice.
As with all updates to B.C.’s liquor landscape, health and safety is top of mind. All market vendors selling and serving alcohol are required to have Serving It Right training, to ensure they understand the responsibilities and risks associated with alcohol.