Kelowna-based Get In The Loop purchases Smart Betty

Acquisition by tech company will see two discount services combined into one, expanding GetintheLoop Marketing

Kelowna based GetintheLoop has acquired Smart Betty.

Local high tech company GetintheLoop Marketing (GITL) has acquired the assets of Smart Betty, the discount service owned by E-Impact Consulting.

The purchase gives GetintheLoop access to Smart Betty’s clients and as part of the deal Bruce Maki, CEO of Smart Betty, will be joining Get In The Loop as Chief Operating Officer (COO).

“We are very excited about the deal and look forward to providing the existing Smart Betty business clients with access to our service, allowing them to reach our highly engaged local membership across B.C.,” said Matt Crowell GetintheLoop CEO. ” In addition, the Smart Betty customers will now have access to the best exclusive deals right on their phone. We also welcome Bruce to the leadership team, he adds fantastic experience and knowledge as we prepare for the future growth”

GetintheLoop currently operates in six cities in Western Canada offering its members access to exclusive offers from the leading national and local companies. Its mobile marketing platform allows businesses to reach the mobile phones of thousands of engaged local consumers, helping them attract and retain new customers.

Maki, who began Smart Betty several years ago, says combining forces with GetintheLoop is the next evolution of his business.

“Five years after starting Smart Betty Western Canada, I’m thrilled to take the business to the next level,” he said. “By combining resources with GetintheLoop we are now going to give our existing subscribers and marketing partners a whole new level of service and great deals. I am also very excited to be joining the GetintheLoop team and helping drive the organization forward.’

Based in Kelowna,BC, GetintheLoop is a mobile marketing service that partners with media companies and sports organizations in each of their markets to reach widespread consumer audiences through a combination of radio, TV, print, mobile, websites and social media.

The company has 16 employees and is currently looking to expand.