A screenshot from one of Travel Penticton’s “Real Time” social media campaign videos in the summer of 2018 promoting the city. (Travel Penticton/Instagram)

“Real Time” plugs for Penticton recognized as innovative

Travel Penticton is a B.C. tourism award finalist for its 2018 social media campaign

Travel Penticton’s real-time promotion of the city last summer has been nominated for a B.C. innovation award.

Between July 20 and Aug. 31 last year, the tourism marketing organization posted “Real Time” plugs for the city on Facebook and Instagram.

A total of 41 video posts showcased local food, vineyard views and of course, walks along the beach.

The social media campaign received over 430,000 impressions on Facebook and over 19,600 impressions on Instagram.

Based on its success, Travel Penticton submitted it to the 2019 BC Tourism Industry Awards for consideration. The team was notified this week that it had been selected as a top four finalist in the innovation category.

According to Travel Penticton executive director Thom Tischik, the campaign was all about giving visitors the confidence to come to Penticton, knowing their experience would not be affected by adverse conditions like smoke from forest fires.

“2018 was a challenging year for tourism throughout B.C., dealing with the physical and negative economic impact of forest fires in the province,” said Tischik. “While there were some smokey days in Penticton, particularly during the Peachland/Summerland fires, there were many days when the weather was great and our tourism businesses were ‘open for business.’

“The Travel Penticton team realized that we needed a way to convey this message to potential travelers in a truthful and meaningful way, and came up with the ‘Real Time’ campaign,” he said.

Related: Travel Penticton working to secure funding

Award winners will be announced on Feb. 28 at an awards dinner in Vancouver, which members of the Travel Penticton team will be attending.

The other three finalists in the innovation category are the Thompson Okanagan Tourism Association, Fishing BC and Tourism Nanaimo.



karissa.gall@blackpress.ca

Like us on Facebook and follow us on Twitter

To report a typo, email: editor@pentictonwesternnews.com.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

ChargerQuest expands its EV charging network into Kelowna

The new stations can be found at Manteo Beach Resort and the Eldorado Hotel

Kelowna resident warns North Glenmore community of active thieves in the area

Two thieves stole a pontoon boat from a residence on May 23

A second wave of COVID-19 is probable, if history tells us anything

B.C.’s top doctor says that what health officials have learned this round will guide response in future

Penticton Search and Rescue airlifts injured mountain biker near Naramata

The Penticton Fire Department initially took the call and attended to the injured biker.

LIVE: Procession to honour Snowbirds Capt. Jennifer Casey comes to Halifax

Snowbirds service member died in a crash in Kamloops one week ago

RCMP facing ‘systemic sustainability challenges’ due to provincial policing role

Provinces, territories and municipalities pay anywhere from 70 to 90 per cent of the cost of the RCMP’s services

One man dead after standoff with Chilliwack RCMP

The Independent Investigations Office of B.C. is investigating the RCMP’s role in the death

B.C. employers worry about safety, cash flow, second wave in COVID-19 restart

A survey found 75 per cent of businesses worry about attracting customers

Vancouver Foundation grants benefit Okanagan-Shuswap residents

Grants of up to $500 available for ideas that connect people socially or involve sharing skills

Ex-BC Greens leader Andrew Weaver says province came close to early election

Disagreement centred on the LNG Canada project in northern B.C.

Water quality advisory rescinded for Central Okanagan system

Turbidity levels improve enough to rescind advisory issued for Killiney Beach system May 11

Canada’s NHL teams offer options to season-ticket holders

Canadian teams are offering refunds, but also are pushing a number of incentives to let them keep the money

UPDATE: Two sent to hospital following Okanagan highway accident

Drivers in head-on collision air-lifted to hospital with serious but non-life-threatening injuries

Most Read