Farmers markets are becoming tourist attractions as well as supporting local food production. (Black Press files)

B.C. farm markets look to expand tourist trail program

Coupons give low-income people access to fresh produce

It worked for B.C. wineries, and it’s working for farmers’ markets.

B.C.’s Farm Market Trail has been successful in its first phase of agri-tourism marketing, a 20-stop tour of the Kootenay Rockies and Columbia Basin region, and hopes to develop similar tours in the rest of the province.

The B.C. Association of Farmers Markets made its pitch for marketing support to the B.C. legislature finance committee as its tour wound up in Surrey on Thursday. Association executive director Heather O’Hara said creating winery-style tours is the next step for the association, which has members doing individual tourism promotion across the province.

The association has 23 members in the Kootenay Rockies, four in the Cariboo-Chilcotin Coast region, eight in the Fraser Valley, 20 in Metro Vancouver, 14 in northern B.C., and 27 in the Thompson-Okanagan.

Its biggest membership region, with 32 farm markets, is Vancouver Island and the Gulf Islands, home of Saanich farmer-turned-Agriculture Minister Lana Popham. Popham has been aggressively promoting local food production, reviving the Buy B.C. marketing campaign and pushing for more locally sourced produce for health facilities and other provincial operations.

Another program delivered by the association is nutrition coupons for low-income seniors and families, allowing them to socialize and shop at farmers markets. Supported by donations from local farmers and other private supporters, the program started in 2007 with funding from five regional health authorities.

With direct support from the health ministry since 2012, coupons are now distributed in 57 communities and is expected to reach 3,900 households this year.

O’Hara told MLAs the program has a budget of $1.4 million this year, and would like to double its size to get the best local nutrition to people who can’t afford it.

The finance committee toured the province in recent weeks to hear a wide variety of appeals for provincial support. Its recommendations go to Finance Minister Carole James for consideration in the next B.C. budget, to be presented in February.


@tomfletcherbc
tfletcher@blackpress.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Veterans honoured at Lake Country Remembrance Day ceremony

Remembrance day event in Lake Country was one of five ceremonies that took place across Central Okanagan

Hundreds attend downtown Kelowna Remembrance Day Ceremony

People gathered to pay respect to 240 Kelowna residents and two million Canadians who have served /or are serving

Five Remembrance Day ceremonies getting underway across Central Okanagan

Hundreds anticipated to attend ceremonies in West Kelowna, Kelowna, Peachland, Rutland and Lake Country

Mother and child reportedly trapped inside vehicle in Kelowna collision

Two vehicles collided at Harvey and Burtch intersection

Kelowna-based inventor talks about his new apple variety

The Cosmic Crisp is designed to be sturdy, crisp, sweet and tart

Photos: Lest We Forget

Today, Penticton remembers those who fought for our country and way of life.

Sportsnet fires Don Cherry after negative comments about immigrants

Don Cherry had said immigrants don’t wear poppies like other Canadians do

Trudeau’s new cabinet: Gender parity because it’s 2019? Or due to competence?

Prime Minister Justin Trudeau will soon appoint his new cabinet

Canada among three G20 countries least likely to hit emissions targets

It says Canada, South Korea and Australia are the farthest off

Conservatives’ Scheer wants Trudeau to open Parliament Nov. 25

That’s five days after Justin Trudeau is scheduled to swear in a new cabinet

Coquihalla, Okanagan Connector drivers cautioned due to freezing rain

Special weather statement in effect for highways between Hope, Merritt, Kamloops and Kelowna

Summerland council considers change to meeting schedule

Proposal calls for afternoon session and 6 p.m. evening session for regular meetings

Last remaining Centurion tank from the Korean War makes its journey ‘home’ to B.C.

Tank arrives in B.C. the day before Remembrance Day after a more than 4,500-kilometre transfer

Most Read