On Alex owner Cheryl Bateman poses with Shuswap Soul proprietor Riley Corcoran and his sister Grace after they recently delivered the inventory of Shuswap Soul t-shirts and hoodies for display in the retail shop. The brand, designed by the 13-year-old, is also available at ReMarket Etc. in Salmon Arm and through an online store. (Photo contributed)

Entrepreneurial teen inspired by the Shuswap

Riley Corcoran, 13, creates his own company, Shuswap Soul Clothing

Riley Corcoran lives in Calgary, but his soul resides in the Shuswap.

Riley, 13, has spent time every summer at a cabin in the Shuswap, calling it a magical place where he loves to be.

And so, when coming up with an idea to start a business, the young entrepreneur was inspired by his surroundings.

“I was sitting on the end of my grandma’s dock last summer, I turned and asked my mom if I could start a business. We spent a lot of time talking about what kind of business, what I could sell, how I could manage it. Inspiration struck. I had a friend in Calgary who was designing and making cool shirts and I wanted to do the same,” says Riley.

But it’s been a big learning curve.

After hours of drawing out his ideas, thinking about how and where to sell the T-shirts, figuring out how to get the product made and learning about setting up an online shop, Shuswap Soul Clothing was launched to the web.

“I have learned how to add new products to my online store, and have spent lots of time learning about marketing. My mom is teaching me how to manage my accounting. We have had visitors on our site from across Canada and a few other parts of the world. Last month we had an order from Europe and last week we had one from Australia,” he says.

After the site went live, a T-shirt printer in Blind Bay contacted the family about printing the products locally. And Salmon Arm retail stores On Alex and Re-Market Etc. expressed interest in carrying the Shuswap Soul brand. Both Salmon Arm shops are now offering the shirts for sale in store. There are both T-shirts and hoodies available in various colours.

“It has been awesome. I get lots of encouraging comments on our Facebook and Instagram pages from people in the area and others who like to visit the lake. I can’t wait until our customers start posting pictures of their shirts on social media. I know that will be really cool and a very exciting day,” he says.


@SalmonArm
newsroom@saobserver.net

Like us on Facebook and follow us on Twitter

Just Posted

West Kelowna Warriors dominate the Nanaimo Clippers

Three goals were scored during power plays

Fundraiser with wine to raise money for JoeAnna’s House

The Sovereign Order of St. John has committed to raise and donate $50,000

Okanagan artist donates painting to Okanagan College

Bryan Ryley, former instructor at the college donated an acrylic painting

Kiwanis Club donates money to Okanagan College

This establishes the Kiwanis Kelowna 2018 Legacy Education Endowment

VIDEO: Kelowna Rockets fall to Kamloops Blazers

The Rockets lost to their rivals in the regular season opener

Conservation officer frees B.C. deer from flotation gear mishap

BC Conservation Officer Service is reminding residents to keep backyards clear of entanglements

Fuhr: A looming pilot shortage

By Stephen Fuhr Recently, I had the pleasure of speaking with local… Continue reading

VIDEO: B.C.-born firefighter remembered by MP in emotional speech

Family asks first responders to look after one another in wake of suicide, growing concerns of PTSD

Airline has ‘close call’ with drone while en route to B.C. airport

Jazz Aviation reported the drone sighting near Vancouver to the RCMP and Transport Canada

Tragic accident claims life of B.C. toddler

Fundraising effort has been created to help mom and family

B.C. nanny charged with sex abuse of 3 children

Saanich Police seek potential victims of Johnathon Lee Robichaud from Central Saanich

‘I’m no quitter’ on climate change issues, McKenna says at G7 ministers meeting

David Suzuki says if McKenna believes what she’s saying, she too should quit

VIDEO: Inside an eerily empty mall in Canada

Only nine of 517 retail spaces are open for business as the grand opening postponed to next year

B.C. wildfires burned large areas affected by mountain pine beetles: Experts

The mountain pine beetle epidemic affected more than 180,000 square kilometres in B.C.

Most Read