Kelowna high-tech firm shows positive start

Bananatag allows users to track how recipients are interacting with their email.

Bananatag, a local Internet startup company,  is off to a flying start. Launched in August 2012, the company has more than 15,000 users and has already surpassed the one million mark for emails opened and tracked.

Bananatag allows individuals to track opens and clicks on their daily emails, taking the guesswork out of how recipients are interacting with their email.

Until recently, only marketers and salespeople using mass email services were able to track and see statistics.

Bananatag has changed this by bringing the same capabilities to every day email users.

Along with opens and clicks, Bananatag also shows users the location of the recipient and the device it was opened on.

These in-depth metrics allow users to better interact and respond to their contacts.

With extensions available for Outlook and Gmail, Bananatag makes email tracking simple and accessible to all.

With thousands of downloads every month, the team at Bananatag credits their rapid growth to the service and the technology behind it.

“We were astonished at the rate at which the software has been downloaded and by how much it has been used. It has blown our targets out of the water,” said Corey Wagner, co-founder of Bananatag.

“Tracking daily emails is still a very new concept for many people. In a few years though, people will look back on this and not be able to imagine sending un-tracked emails.”

Bananatag expects to increase their growth over the next year by building on the core product while keeping a strong focus on expanding elements that make the application more useful.

Bananatag are currently on the Venture Acceleration Program at Accelerate Okanagan.

Jeff Keen, chief executive officer of Accelerate Okanagan, said, “The Bananatag team is working extremely hard and are moving quickly.

“It’s great to see another Okanagan based startup and VAP client be rewarded with early success.”

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