Kelowna high-tech firm shows positive start

Bananatag allows users to track how recipients are interacting with their email.

Bananatag, a local Internet startup company,  is off to a flying start. Launched in August 2012, the company has more than 15,000 users and has already surpassed the one million mark for emails opened and tracked.

Bananatag allows individuals to track opens and clicks on their daily emails, taking the guesswork out of how recipients are interacting with their email.

Until recently, only marketers and salespeople using mass email services were able to track and see statistics.

Bananatag has changed this by bringing the same capabilities to every day email users.

Along with opens and clicks, Bananatag also shows users the location of the recipient and the device it was opened on.

These in-depth metrics allow users to better interact and respond to their contacts.

With extensions available for Outlook and Gmail, Bananatag makes email tracking simple and accessible to all.

With thousands of downloads every month, the team at Bananatag credits their rapid growth to the service and the technology behind it.

“We were astonished at the rate at which the software has been downloaded and by how much it has been used. It has blown our targets out of the water,” said Corey Wagner, co-founder of Bananatag.

“Tracking daily emails is still a very new concept for many people. In a few years though, people will look back on this and not be able to imagine sending un-tracked emails.”

Bananatag expects to increase their growth over the next year by building on the core product while keeping a strong focus on expanding elements that make the application more useful.

Bananatag are currently on the Venture Acceleration Program at Accelerate Okanagan.

Jeff Keen, chief executive officer of Accelerate Okanagan, said, “The Bananatag team is working extremely hard and are moving quickly.

“It’s great to see another Okanagan based startup and VAP client be rewarded with early success.”

Just Posted

Basement fire quickly extinguished

Fire crews quickly extinguished a basement fire at a home in Kelowna

West Kelowna neighbourhood fed up with criminal activity

Prowler frustrating West Kelowna residents

Kelowna motel robbed, suspect sought

The suspect threatened to harm the lone front desk clerk and demanded money.

Kelowna airport hosts accessibility event

Canucks Autism Network event brings families together to help deal with air travel

Penticton reporter reflects on covering Charles Manson

Charles Manson, leader of a murderous cult, died on Sunday at 83

Heavy snowfall expected on Coquihalla

Snow forecast for mountain highways

Serious home invasion reported in Kamloops

Two people are in hospital with serious injuries following a home invasion

Annett finishes season on the podium at Ironman Arizona

Penticton triathlete sets new course record on the bike

Cash donations create purchasing power

Salvation Army and food banks stretch a donated dollar a long way

Hergott: A pedestrian’s legal obligation

Lawyer Paul Hergott questions the moral obligation of pedestrians and motorists

Coyotes grab Okanagan boys title

George Elliott defeats Seaton in AA volleyball final, seeded third heading to provincials

ICBC overbilling for crash repairs not the problem, dealers say

Collision repair shops reject union claim of inflated costs

Last day for shoeboxes at Kelowna Gospel Fellowship

Kelowna church has been gathering gifts for kids in need in countries around the world

Owls soar to Okanagan volleyball title

KSS girls win 4A championship for 12th straight year beating Pen Hi in final

Most Read