This undated product image provided by Mastercard shows Mastercard’s new logo. The digital payment company says it is dropping its name in some contexts, opting to let its familiar interlocking yellow and red circles represent the company at retail locations and online. (Mastercard via AP)

No words: Mastercard to drop its name from logo

Mastercard joins a small stable of brands like Nike, Apple and Target that rely on an image and not a name

What’s in a name?

For MasterCard, not enough to keep it in the logo.

The company is removing the word Mastercard from the pair of interlocking red and yellow circles where it has resided for more than 50 years.

Mastercard Inc. joins a small stable of brands like Nike, Apple and Target that rely on an image and not a name in most marketing materials.

It also points to the changing nature of exchanging currency. One of the original major credit card companies, formerly known as Master Charge, Mastercard has attempted to rebrand itself in recent years as a “technology company in the global payments industry.”

READ MORE: Privacy watchdog says legal cannabis buyers should use cash, not credit cards

The Purchase, New York, company said Monday that 80 per cent of people recognize the Mastercard logo even when its name isn’t present.

The Associated Press


Like us on Facebook and follow us on Twitter.

Just Posted

Kelowna’s Gospel Mission to serve Thanksgiving dinner for the less fortunate

The dinner will be served from 12 p.m. to 6.p.m. and will include your traditional foods

Water Quality Advisory in effect for those living in Kelowna’s Glenmore-Ellison area

All taps being serviced from Mill Creek need to be shutoff or identified as dangerous to the public

Whisky lovers get another crack at purchasing prized Okanagan product

The Okanagan’s Laird of Fintry only releases their exclusive malt whiskey once a year

Supercar ride-alongs donated off by Kelowna dealership for local charity

Put on by August Motorcars, donations were collected for the Central Okanagan Hospice Association

Chefs in the Classroom Initiative Set to Grow Thanks to Generous Support

The initiative teaches young children how to grow, cook and eat local foods

Election 2019: Silverado Socrates — independent candidate for Kelowna-Lake Country

Silverado Socrates is running as an independent candidate in Kelowna-Lake Country

BC Ferries sees steady traffic of post-Thanksgiving weekend travellers

Ferries filling up fast, sailing waits at some terminals

‘Save the kids!’ Dorian survivor tells the harrowing story of his Canadian wife’s death

Family held a funeral and placed Alishia Liolli’s remains in a niche at a cemetery in Windsor, Ont.

Okanagan woman, 91, votes at advance polls despite broken hip, shoulder and wrist

Angela Maynard has voted in almost every election during her lifetime

Heiltsuk Nation open first Big House in 120 years in northern B.C.

Opening means the community now has an appropriate space for spiritual and ceremonial events

Singh says NDP would form coalition with the Liberals to stop Tories

Singh was in a Liberal-held riding Sunday afternoon in Surrey where he was pressed about his post-election intentions

‘My heart goes out to the mother’: B.C. dad reacts to stabbing death of Ontario boy

Carson Crimeni, who was also 14, was bullied relentlessly, his dad says

BC Ferries filling up fast with post-Thanksgiving weekend travellers

Monday anticipated to be busiest day of the weekend

Morning Start: How old is the Canadian Thanksgiving tradition?

Your morning start for Monday, October 14th, 2019

Most Read