Jill Van Gyn, FATSO peanut butter owner, took her Victoria-based company to the Dragons’ Den in 2018. (FATSO peanut butter photo)

B.C.’s FATSO peanut butter takes off 1 month after Dragons’ Den deal

Owner talks about the immediate spike in her peanut butter business

Jill Van Gyn was getting ready for FATSO peanut butter’s screening party of Dragons’ Den when she got the first email.

It was only 5:15 p.m. in Victoria, but the Sept. 27 episode featuring the all-natural peanut butter spread had already started playing on the East Coast of Canada — and suppliers were interested immediately.

“I was really lucky. Just before the episode aired I had hired a staff member, a recent grad from the Royal Roads business school. The timing couldn’t have been better,” Van Gyn, previously the only employee of her company, said.

READ MORE: Victoria’s Jill Van Gyn of FATSO peanut butter to appear on Dragon’s Den

They got to work instantly, responding to emails and the spike in their online account, adding 20 new retailers across Canada.

“The biggest thing coming out of it has been the lift of the company profile. People are a lot more familiar with the brand, which really was the ultimate goal of going on television,” Van Gyn said.

In the episode, Van Gyn persuaded four dragons to offer a deal with her. She was holding out for Arlene Dickinson, who is known for her experience as a woman in business and for helping new businesses build themselves up. The 30 per cent offer in shares of Van Gyn’s company was just too much.

Although she made a handshake deal on the show, Van Gyn later met to formalize the deal with new numbers. FATSO peanut butter has been evaluated at twice its original amount, and Van Gyn wanted the deal to reflect that. She ultimately walked away. Partnerships still formed, now with local investors offering more money and more support.

“It really worked out well for us,” Van Gyn said.

Now a month later, Van Gyn hasn’t slowed down. As of Oct. 25, FATSO peanut butter will be funded for the next year. In December, FATSO will begin working with a national distributor. In 2022, Van Gyn has plans to spread her business south of the border.

“We’re certainly growing faster than we ever expected, and whenever we think things are going to slow down something else blows up,” she said.

READ MORE: Very Good Butchers to appear on Dragons’ Den


@KeiliBartlett
keili.bartlett@blackpress.ca

Like us on Facebook and follow us on Twitter

Just Posted

Rockets’ winning streak goes cold with loss to Ice

Kelowna lost 3-1 to the Winnipeg Ice Wednesday, conclude road-trip this weekend

Kelowna Owls juniors hold onto No. 1 ranking in province

The junior girls basketball team finished 1st place at the Victoria Christmas Tournament

Defining the difference: Supportive housing and emergency shelters in Kelowna

The Journey Home Strategy calls for both types of housing to help people experiencing homelessness

Okanagan Water Board opens floodgates with call for grant applications

Water Conservation and Quality Improvement program open from Armstrong to Osoyoos

Boil water notice issued for west side area of Okanagan Lake

The notice impacts Westshore Estates water system users

B.C. plane crash victim identified; witnesses describe ‘explosion’

He was a flight instructor, charter pilot and owned an airstrip before leaving Alberta

Andrew Scheer to resign as Conservative leader

Decision comes after weeks of Conservative infighting following the October election

More rowers come forward with complaints about coach, criticism of UVic

Barney Williams is accused of verbal abuse and harassment

Raptors fans show Kawhi the love in his return to Toronto

Leonard receives championship ring, leads new club to win

Process to identify those killed in Gabriola plane crash could take days

Canadian flight museum suggests Alex Bahlsen of Mill Bay died in Tuesday’s crash

Vandalism closes public washrooms in Penticton’s Okanagan Lake Park indefinitely

A post by the city’s Facebook said the damage is ‘quite extensive’

RCMP uncover meth in arrest of Sicamous woman linked to alleged pellet gun shooting

Police say methamphetamine and other drugs found in car driven by suspect

Disturbing find: Shuswap family seeking Christmas tree locates several animal carcasses

Black bear, a coyote and five deer found dumped in gravel pit west of Salmon Arm

Pawsative Pups: Help your dog love their crate

Lisa Davies is a new columnist for Black Press who writes about dog training

Most Read