Phone app connects driver and passenger in ride sharing systems. (Wikimedia Commons)

Ride-share pioneer drives up quietly to B.C. battleground

Lyft approaches B.C. without Uber bombast, eyes small towns

Ride-hailing pioneer Lyft has made its first move outside the U.S. with service in Toronto, and it approaches B.C. with an effort to cool the political battle over the taxi monopoly that has carried on past the spring election.

The NDP minority government has backed away from its election promise to introduce ride-hailing service by the end of 2017, prompting opposition MLAs to label Transportation Minister Claire Trevena the “minister of taxis” for stalling an update of B.C.’s regulations.

RELATED: Pre-election promise to introduce ride sharing

Uber has made most of the headlines in Metro Vancouver, signing up drivers and sparking accusations it wants to set prices below Passenger Transportation Board rates for the last big city in North America without ride-hailing services. Vancouver-based Flok and other startups are working around what amounts to a taxi monopoly with many complaints of poor service.

Chelsea Wilson, Lyft senior policy communications manager, visited Victoria last week. In an interview with Black Press, she stressed the company’s strategy to extend the options available to city dwellers.

“We don’t see ourselves as competing with any existing industry,” Wilson said. “We view it as competing with personal car ownership. And we believe we complement and supplement the existing options of the city, whether that’s taxis or transit.”

While big cities can have a variety of traditional and smartphone-based options, Lyft has moved on since it started in 2012 to include smaller communities.

“We just moved in the States from launching city by city to turning on entire states,” Wilson said. “That means we have coverage in dense urban centres but also more rural areas, and it’s a service that operates very well in rural areas. It’s not a full-time job for most people. Eighty per cent of our drivers drive 15 hours a week or less.”

Like other services, Lyft is emphasizing its safety measures, including background checks for drivers and GPS tracking of cars so people can track the movements of friends and relatives using the service.


Like us on Facebook and follow us on Twitter.

Just Posted

Protect the Water rally today in Kelowna

The rally will be held at No. 102 – 1420 St Paul Street, Kelowna.

Jury finds Chad Alphonse guilty of manslaughter in murder trial

Kelowna jury delivers its verdict a day after starting its deliberations.

Heavy rain causes flooding in the Central Okanagan

Portion of lower Glenrosa Road closed due to flooding

Feature Friday: Is the sky the limit for downtown Kelowna construction?

City building up, not out, as high rise living becomes more popular

Free theatre performance for Lake Country families

Robinson Crusoe + Friday will be performed at Creekside Theatre April 14

Your March 23 Morning Brief

Check out the top stories of the day in the Okanagan-Shuswap with Carmen Weld’s Black Press Morning Brief.

BCHL Today: Prince George avoids elimination with game five win

BCHL Today is a (near) daily look at what’s going on around the league and the junior A world.

Suspect arrested and charged for assault on autistic man

Parmvir Chahil has strong B.C. ties; two others charged with accessory after the fact

Uber self-driving crash video calls safety, rules into question

Experts say footage shows that vehicle’s sensors should have spotted pedestrian, initiated braking

Daily rainfall records set in the Okanagan

Penticton and Summerland were hit the hardest in the Okanagan with rainfall

Van search connected to bear spray incident

Suspected clandestine lab involved in brazen robbery near Vernon

Body found on Blind Bay Beach

Police and coroner investigating, foul play not suspected

How to keep local news visible in your Facebook feed

Facebook has changed the news feed to emphasize personal connections. You might see less news.

Greens’ Elizabeth May, NDP’s Kennedy Stewart join B.C. anti-pipeline protest

The two politicians could be arrested for violating a court injunction

Most Read