Woman to Watch: Ashley Ramsay

Yeti Farm animates cartoons for television, online advertising and provides gaming assets for Electronic Arts.

Ashley Ramsay

Ashley Ramsay

Yeti Farm has grown tremendously since it truly opened for business in 2012, and Ashley Ramsay has been a large part of that.

Ramsay is the CEO of Yeti Farm, and founded it alongside her husband Todd Ramsay in 2007.  Since launching, Yeti Farm has grown from one permanent employee to nearly 50, and will be moving to a larger location in November.  Ashley handles the business side of Yeti Farm, which animates cartoons for television, animates online advertising and provide gaming assets for Electronic Arts.

Ramsay began her career at University of British Columbia, where she received a Bachelor of Fine Arts.  From there she chose to pursue animation, spending the first few years of her career as a producer and production technology manager at many Vancouver studios.

“Animation today is the perfect blend of art and technology,” she said of why she entered the field.  “For example, we hire artists out of the Bachelor of Fine Arts program at UBC, for example, and we can train them to use the technology.  I think that it allows someone who as an aptitude for technology but is an artist make a living at it.”

From Vancouver, Ramsay moved to the Okanagan where she began working with the Okanagan Film Commission, helping animation and live action producers produce content in the Okanagan.  After her time with the OFC she was hired by Accelerate Okanagan, where she was responsible for building the community within the tech sector.  She spent around one year at Accelerate Okanagan, and it was after that she co-founded Yeti Farm.

Yeti Farm is currently in a phase of tremendous growth, and is launching a new division called ‘Yeti Labs’.  Yeti Labs is based on online viewership only, meaning the shows and programs it would produce would not be for TV, but only online.  Ramsay noted Yeti Farm is the only company in the area to be entering into the online-only field, which is part of the reason she described her career highlight as currently ongoing.

“One of our own productions, Schnarg, we were responsible for it, we created it in our basement, we sought out the funding to develop it, we developed it, we took it out to market, we sold the show, and now it’s being developed here.  So that to me is the biggest highlight of our career, we’re in it right now.  Seeing our studio on the cusp of going from a service studio to a studio that’s creating its own shows, that’s a pretty big step to take.  All of the shows we’ve worked on are great, but when you make your own show that’s the best.  That’s what you’re working towards in your career.”

Ramsay’s work with Yeti Farm has earned her recognition on multiple occasions.  She was recognized in a Canada-wide survey earlier this year as a PROFIT W100 Top 10 Rising Women Entrepreneur, and a Top 40 Under 40 in Kelowna, also in 2015.  Additionally, Ramsay serves as Director of the BC Small Business Roundtable, under the Honorable Minister Naomi Yamamoto.

Ramsay has set several goals for Yeti Farm, the first of which is to prove Yeti Labs is a viable business model in the next six months.  For a two year goal, she explained it would be amazing to see one of their stories get going with a mass audience.  Finally, in the next five years she would love to grow Yeti Labs to where they can partner with a major studio.

The success and growth of Yeti Farm, largely under the direction of Ramsay, is what makes her a Woman to Watch.

 

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