The City of Kelowna joined the Canadian Cancer Society’s first national daffodil campaign on Friday by launching the daffodil pin.
“Two in five Canadians will be diagnosed with cancer in their lifetime and one in four will die,” said Leslee Cochrane, a Canadian Cancer Society volunteer.
“We have all been touched by cancer. That is why we are asking British Columbians to join our fight.”
The society is creating a movement across Canada by asking citizens to join the fight against cancer and show support to those affected by cancer by wearing a daffodil pin throughout the month of April and in particular on Daffodil Day, which is April 27.
The society plans to host events throughout British Columbia. To find out about events in the Central Okanagan, check out the website www.fightback.ca
“We want people who have been affected by cancer to know that they are not alone,” added Cochrane.
“We want them to know that they are supported and that there are support services to help along the way.”
The daffodil campaign was piloted in B.C. last year, and this year it is being launched nationally.
In 2010, more than 400,000 British Columbians wore the daffodil pin. This year the society hopes to triple that number in B.C.
Donations for every pin go toward support services including programs for individuals seeking cancer information, emotional support and camps for youth and families.
The society also provides transportation services and lodge accommodations along with limited, short-term financial assistance for treatment-related transportation and accommodation.
Volunteers and staff deliver cancer support programs, cancer prevention information and advocate for healthier communities and fundraise for cancer research.
Daffodil pins can be found at many locations, including Pharmasave, IGA Marketplace, B.C. Liquor Stores and the Chevron Town Pantry. For a full listing, visit www.fightback.ca
The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer.
The society is the largest charitable funder of cancer research in Canada. Through public support, on average, the society invests $48 million in cancer research each year and currently funds more than 500 researchers.