Credit: Contributed

Exploring the identity of wine territory

Kelowna wineries are indulging in the dialogue

Learn more about the wine industry through an exhibit trail and discussion this summer.

Scholars at UBC Okanagan are bringing wine industry dialogue into B.C. communities with an exhibit trail, or multi-location exhibition, at wineries throughout the province.

Refractions: Appreciating the British Columbia Wine Territory kicked off this month and encourages residents and visitors to explore the territory identity and its impact on regional development.

“We use visual elements such as photos and collage to stimulate thinking and discussion,” said Roger Sugden, Dean of UBC’s Faculty of Management and lead researcher on the project. “We hope that through the exhibition, people will deepen their appreciation of the wine territory and their understanding of the different elements that contribute to its success.”

Supported by the Social Sciences and Humanities Research Council of Canada, the exhibition features archival and contemporary photographs, poems, quotes, art installations and collage – a collection that was initially presented at the Wine Leaders Forum held this spring in the Okanagan.

Seven wineries across B.C. are taking part in the exhibition: Cherry Point Estate Wines (Vancouver Island), Northern Lights Estate Winery (Prince George), Okanagan Crush Pad (Summerland), Quails’ Gate Winery (Kelowna), Summerhill Pyramid Winery (Kelowna), The View (Kelowna) and Tinhorn Creek Vineyards (Oliver).

The exhibition connects participating wineries in a trail-like journey, providing the possibility for people to experience specific pieces at different sites.

The display features a banner providing background on the project and posing questions as an invitation to share views about the territory.

For more information about the exhibition, including a map of the exhibit trail, and the UBC-KEDGE Wine Industry Collaboration, check out the website.

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