The Provincial Eating Disorders Awareness campaign is a B.C.-wide effort to raise awareness around prevention and early intervention of eating disorders as well as media literacy, resiliency, building healthy body image and self esteem.
The initiative is led by Jessie’s Legacy Eating Disorders Prevention Program at Family Services of the North Shore in collaboration with Kelty Mental Health Resource Centre, Looking Glass Foundation, St. Paul’s Specialized Adult Eating Disorder Program, B.C. Children’s Hospital Eating Disorders Program, Healthy Minds, Healthy Campuses and Project True.
PEDAW is launched the first full week in February with activities and events taking place throughout the year.
Kelowna city council showed its support for the campaign as Mayor Colin Basran and his city councillors wore the wristbands this week.
The Wristbankd Challenge encourages B.C. residents to submit photos with the wristband and post to the campaign’s Twitter http://www.twitter.com/loveourbodies and Facebook http://www.facebook.com/loveourbodiesloveourselves pages, Feb. 1 to 7.
Free wristbands can be ordered through this link: bit.ly/PEDAW_Wristband