The dragons sample vegan meat alternatives by Victoria-based Very Good Butchers. (Submitted)

B.C. vegan butcher to appear on Dragons’ Den

Victoria’s Very Good Butchers will star in Nov. 29 episode

In less than a year-and-a-half, the Very Good Butchers have brought their vegan products to thousands of Greater Victoria residents and now — via TV — they’ll showcase their products to infinitely more people across the country.

On Nov. 29, co-owners and bean butchers James Davison and Mitchell Scott’s episode on Dragons’ Den is set to air at 8 p.m.

“There were definitely some nerves,” Scott said of filming their segment. “There was a lot of last-minute rushing around and making sure everything was perfect. Once we got into the Den, the nerves went away. We’d rehearsed and practiced a lot.”

READ MORE: Dragons’ Den looking for fire in Victoria

In Victoria, the Very Good Butchers tapped into what vegans were looking for — after more than 1,000 people showed up on opening day, they had to close their doors for a week while they restocked. They were already successful on the farmers market circuit before opening a storefront, now located in Victoria Public Market, where they sell plant-based meat alternatives and serve meals. They’ve expanded online, where customers can subscribe to monthly deliveries of an assortment of their vegan goods, and also ship across North America.

“I think it’s a reflection of the moving shift toward vegan and plant-based food. Especially over the past few years; more and more people are looking to reduce their meat intake. I think our products fill a special niche,” Scott said.

The Very Good Butchers are one of only two vegan butchers in Canada. There is only one in the U.S. Beans, veggies and herbs are prepared to mimic burgers, sausages and other traditional meats like steak. It’s the artisan handcrafted aesthetic and their organic ingredients that draws in customers, Scott said.

“It still a unique concept, which I think is also one of the reasons we had a lot of people show up on our opening day.”

Davison and Scott auditioned for Dragons’ Den back in April when there was an open call in Victoria, in hopes of finding investors. The company is currently running a fundraising campaign for new investors.

The Very Good Butchers isn’t the only Victoria-based company to appear on Dragons’ Den this season. On Sept. 27, Jill van Gyn of FATSO peanut butcher pitched her all-natural spread to the panel of dragons.

READ MORE: B.C.’s FATSO peanut butter to appear on Dragons’ Den


@KeiliBartlett
keili.bartlett@blackpress.ca

Like us on Facebook and follow us on Twitter

Dragon's Den

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

A look back at Kelowna’s past

Check out this historic photo of Kelowna from the early 1900s

40 Under 40: Brian Stephenson

The Kelowna Chamber of Commerce has launched its “40 Under Forty” for 2020

Morning Start: Naps could save your life

Your morning start for Wednesday, July 9, 2020

Building to begin on Okanagan Rail Trail washroom

Project starts Monday, July 13, in Coldstream between Westkal Road and Kickwillie Loop

Pedestrian numbers skyrocket on car free Bernard Avenue

Pedestrian traffic more than doubled July 1 to July 7 compared to 2019 numbers

The pandemic is widening Canada’s workplace gender gap

Gender pay gap is incentivizing fathers to work while mothers watch children, a new B.C. study has found

Ex-Okanagan Mountie forfeits 20 days’ pay after sexual misconduct review

A former Vernon RCMP constable made sexual comments, grabbed genitals of male officer in two incidents 10 years ago

Security guard assaulted in Kamloops park thanks police, public for quick arrest

Glen Warner, 71, was attacked on July 2 by a man who was asked by Warner to not smoke

After slow start, Summerland sees more tourism activity

Majority of visitors come from within British Columbia

EDITORIAL: Accommodating Okanagan fruit pickers

Campsite for agricultural workers to open in Summerland

COLUMN: A July update from MP Gray

Kelowna-Lake Country MP Tracy Gray’s column

Deer and moose die after being chased by dogs in South Okanagan

BC conservation officers are asking the public to control their pets

3 people dead in Prince George motel fire

Fire personnel believe the blaze was suspicious although investigation in early stages

B.C. sets terms to review police, mental health, race relations

MLAs to recommend Police Act changes by May 2021

Most Read