Fender partners with B.C. music store for new experience

Fender partners with B.C. music store for new experience

Fender released a new shopping experience for guitar connoisseurs

Gone are the days of shopping for a new guitar in a dark music store; Fender has released a new retail experience.

Wentworth Music’s Kelowna location is one of two stores in Canada to partner with the famous guitar company.

“We understand the long term of what needs to happen and inspire musicians, and Fender has really hit the nail on the head,” said Dale Wentworth, founder and owner of Wentworth Music. “A lot of stores look look like a pawn shop. But this (display) is really bright.”

Wentworth Music has been family owned and operated for 50 years and has watched their competition fall from 12 stores to now one.

“It’s been a lot of hard work and there are a lot of family members that are involved in the business that put in unpaid hours. Because we are family owned and operated I think that it shows a testament of putting in the effort and not just looking into the benefit,” Wentworth said. “There will always be people who will want to have a guitar and aspire to be a guitar player, or they’ll hang it on the wall in their living room, it’s art for some people.”

RELATED: Randy Bachman discusses the future of guitars

Fender chose their long-time partner in Kelowna to bring a luxury retail shopping experience to musical connoisseurs and novices.

The clean eye-level guitar racks are meant to be more welcoming to customers where they can easily pick up a guitar and try it out without the help of anyone to find the right fit.

“The reason for this program was when we went out into the retail industry there were lots (of guitars) on the walls but not on the floors. We want to maximize space and elevate the product,” said Jessica Hoyt Protheroe, Wentworth Music vice-president of sales.

RELATED: JUNO president and Kelowna native Allan Reid receives award

Although it has been reported that guitar sales are dropping, from $1.5 million sold annually to just over $1 million annually by Geoff Edgers who covered the guitar industry for the Washington Post.

Fender says that they aren’t going anywhere, with a new app to make learning the guitar easy for those that want to learn. Along with this new experience they say the guitar will always be relevant in a digitally obsessed world.

To report a typo, email:
newstips@kelownacapnews.com
.


@sydneyrmorton
sydney.morton@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

Fender partners with B.C. music store for new experience

Fender partners with B.C. music store for new experience

Fender partners with B.C. music store for new experience

Fender partners with B.C. music store for new experience

Fender partners with B.C. music store for new experience

Fender partners with B.C. music store for new experience

Fender partners with B.C. music store for new experience

Fender partners with B.C. music store for new experience

Fender partners with B.C. music store for new experience

Fender partners with B.C. music store for new experience

Fender partners with B.C. music store for new experience

Fender partners with B.C. music store for new experience

Fender partners with B.C. music store for new experience

Fender partners with B.C. music store for new experience

Fender partners with B.C. music store for new experience

Fender partners with B.C. music store for new experience

Fender partners with B.C. music store for new experience

Fender partners with B.C. music store for new experience

Just Posted

A dose of COVID-19 vaccine is prepared at a vaccination clinic in Montreal’s Olympic Stadium on Tuesday, Feb. 23, 2021. THE CANADIAN PRESS/Paul Chiasson
39 new cases of COVID-19 in Interior Health region

The total number of cases in the region since the pandemic began is now at 7,334

Big White Ski Resort pictured on Feb. 26. (Big White Ski Resort)
No new COVID-19 cases at Big White in past week: IH

No more cases have been detected since IH’s last Big White Mountai update, Feb. 19

(Phil McLachlan - Capital News)
Female deputy fire chief embraces the challenges

“Fighting a fire can be taught to anyone,” says Kelowna deputy fire chief, Sandra Follack

Kelowna-Mission MLA Renee Merrifield. (Contributed)
Gender no deterrent for Kelowna businesswoman, MLA

“He looked at me, and he said, ‘You’ll never be as good of a developer as I am.’” — Renee Merrifield

While the Okanagan Rail Trail remained open, Coldstream parks have been closed for a month now, but could re-open mid-May. (Jennifer Smith - Morning Star)
Funds link Okanagan Rail Trail to Predator Ridge

1.3-km section of multi-use trail with a safe crossing under Highway 97

NorKam secondary student Karis Wilson in the outfit that got her sent home from school on Feb. 23, 2021
Black Press Media Weekly Roundup: Top headlines this week

Here are the stories that made waves in the Okanagan-Shuswap

Staff from the Marine Mammal Rescue Centre, passersby, RCMP and Nanaimo Fire Rescue carried a sick 300-kilogram steller sea lion up the steep bluff at Invermere Beach in north Nanaimo in an attempt to save the animal’s life Thursday. (Photo courtesy Marine Mammal Rescue Centre)
300-kilogram sea lion muscled up from B.C. beach in rescue attempt

Animal dies despite efforts of Nanaimo marine mammal rescue team, emergency personnel and bystanders

Gina Adams as she works on her latest piece titled ‘Undying Love’. (Submitted photo)
‘Toothless’ the kitty inspires B.C. wood carver to break out the chainsaw

Inspired by plight of a toothless cat, Gina Adams offers proceeds from her artwork to help animals

B.C. Finance Minister Selina Robinson presents bill to delay B.C.’s budget as late as April 30, and allow further spending before that, B.C. legislature, Dec. 8, 2020. (Hansard TV)
How big is B.C.’s COVID-19 deficit? We’ll find out April 20

More borrowing expected as pandemic enters second year

The first of 11 Dash 8 Q400 aircraft's have arrived in Abbotsford. Conair Group Inc. will soon transform them into firefighting airtankers. (Submitted)
Abbotsford’s Conair begins airtanker transformation

Aerial firefighting company creating Q400AT airtanker in advance of local forest fire season

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Arrow Lakes Caribou Society said the new caribou pen near the Nakusp Hotsprings is close to completion. (Submitted)
Maternity caribou pen near Nakusp inches closer to fruition

While Nakusp recently approved the project’s lease, caribou captures are delayed due to COVID-19

BC Housing has proposed that the emergency winter shelter at Victory Church at 352 Winnipeg Street be extended as a shelter until March 31, 2022. It was originally intended to be open until April 1, 2021. (Jesse Day - Western News)
One more year of ‘temporary’ homeless shelter in Penticton?

BC Housing has applied to extend Victory Church as a shelter for those experiencing homelessness

The Canada Revenue Agency says there were 32 tax fraud convictions across the country between April 2019 and March 2020. (Pixabay)
Vancouver man sentenced to 29 months, fined $645K for tax evasion, forgery

Michael Sholz reportedly forged documents to support ineligible tax credits linked to homeownership

Most Read