MTV launches ‘Save Our Moms’ campaign to combat mortality

Thursday’s launch of ‘Save Our Moms’ comes as Mother’s Day approaches

Lena Waithe will be taking part in the campaign.

MTV is launching a campaign aimed at stemming the rise of maternal mortality in the U.S.

Thursday’s launch of “Save Our Moms” comes as Mother’s Day approaches and will feature original content and educational resources across all MTV platforms.

The centerpiece will feature a video produced by actress Lena Waithe’s Protest Art Productions and directed by “HALA” filmmaker Minhal Baig. Waithe says in a statement every mother deserves the right to go home with their child.

The Centers for Disease Control and Prevention finds about 700 women die of pregnancy-related problems in the U.S. each year. However, black women were more than three times more likely to die than white women.

Researchers have found 60 per cent of all pregnancy-related deaths can be prevented with better health care and support.

The Associated Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

‘It’s still early’: Flu rates down so far this year at Interior Health

At Kelowna General Hosptial, there have been about 50 confirmed cases

Warriors introduce new leadership core, look for bounce back after Friday loss

West Kelowna’s three-game winning streak ended Friday with a 6-3 loss

One-woman comedy show coming to Kelowna next week

Cree actress Michelle Thrush will be performing at Rotary Centre on Jan. 24 and 25

Undermanned Rockets come close in 1st game of road-trip with 3-2 loss to Silvertips

Kelowna continues the three-game stretch Saturday night in Portland

UBCO partners with Boeing to test new anti-ice coating technology

The coating could one day be applied to all airplanes to prevent ice buildup

‘Like an ATM’: World’s first biometric opioid-dispensing machine launches in B.C.

First-of-its-kind dispensing machine unveiled in the Downtown Eastside with hopes of curbing overdose deaths

Canucks extend home win streak to 8 with 4-1 triumph over Sharks

Victory lifts Vancouver into top spot in NHL’s Pacific Division

BC Green Party leader visits northern B.C. pipeline protest site

Adam Olsen calls for better relationship between Canada, British Columbia and First Nations

Priest Camp near Summerland was created in 1845

Agreement formed between Grand Chief Nicola (1793-1859) and Father Giovanni Nobili (1812-1856)

‘Extensive’ work planned at Big Bar landslide ahead of salmon, steelhead migration

Fisheries Minister Bernadette Jordan visited the site of the slide from June

B.C. society calls out conservation officer after dropping off bear cub covered in ice

Ice can be seen in video matted into emaciated bear cub’s fur

Horgan cancels event in northern B.C. due to security concerns, says Fraser Lake mayor

The premier will still be visiting the city, but the location and day will not be made public

B.C. landlord sentenced to two years in jail for torching his own rental property

Wei Li was convicted of intentionally lighting his rental property on fire in October 2017

B.C. town spends $14.14 per resident for snow removal in one month

Costs of snow removal to the Town of Princeton skyrocketed in December.… Continue reading

Most Read