Central Okanagan MP candidates put thousands into Facebook ads

Liberal candidate Stephen Fuhr leads the pack with over $15,000 in ad spending according to a report

New legislation has prompted some fresh insights into where campaign money is spent during elections.

Bill C-76, the Elections Modernization Act, allows for online companies to report who pays for the advertisements that pop up in our social media feeds.

In response, Facebook created the Ad Library Report — which does exactly that.

The report shows candidates in the two Central Okanagan electoral districts are making vastly different choices when it comes to their marketing budget.

According to Facebook, six of the 13 candidates in Kelowna-Lake Country and Central Okanagan-Similkameen-Nicola have purchased ads on the platform.

From June through Oct. 13, Kelowna-Lake Country Liberal candidate Stephen Fuhr took the lead in ad spending by quite a large margin.

Through the campaign thus far, Fuhr’s campaign has spent $15,064 on the circulation of 63 ads.

Trailing Fuhr is his Conservative competitor Tracy Gray at $2,936 (26 ads) and Central Okanagan-Similkameen-Nicola Liberal Mary Ann Murphy at $2,371 (27 ads).

On the other end of the spectrum, the Green Party’s candidate for Kelowna-Lake Country Travis Ashley has spent less than $100 on two ads since June and has not spent a dime in the past month.

Central Okanagan-Similkameen-Nicola candidates Joan Phillip (NDP) and Dan Albas (Conservative) are also on the lower end of spending, with just $200 (three ads) and $184 (nine ads) spent respectively.

Kelowna-Lake Country candidates Justin Kulik (NDP), John Barr (People’s Party of Canada), Daniel Joseph (independent) and Silverado Socrates (independent), as well as Central Okanagan-Similkameen-Nicola candidates Allan Duncan (PPC), Robert Mellalieu (Green Party) and Jesse Regier (Libertarian Party), were not recorded in the report as they did not purchase any advertising through their Facebook pages.

Nationwide, ads about social issues, elections and politics have topped $11 million since June.

READ MORE: Meet your Kelowna-Lake Country candidates

READ MORE: Meet your Central Okanagan-Similkameen-Nicola candidates


@michaelrdrguez
michael.rodriguez@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

‘City that protects rapists’: Sexual assault survivor slams Kelowna mayor for defending RCMP

Heather Friesen spent the morning handing out flyers around city hall calling out the mayor

Central Okanagan public schools address lead levels in district’s water

Secretary tresurer has sent letter to boad education members on updates to situation

City preparing new agricultural irrigation rates for Southeast Kelowna

Over 500 agriculture utility customers are preparing to transition to the city’s water system

Kelowna RCMP investigating assault outside strip club

A man was assaulted outside Liquid Zoo on Nov. 3

Developer proposes ‘eco-villa’ in West Kelowna

The quasi off-grid proposal includes building 16 residential units at 3060 Seclusion Bay Road

Gym enthusiasts invited to get in gear for kids

Spin4Kids Saturday at GoodLife Fitness

Seguin lifts surging Stars to 4-2 win over Canucks

Dallas is 6-0-1 in last seven outings

B.C. government working with RCMP to address $10 million in budget cuts

Public Safety Minister Mike Farnworth issues statement following report of RCMP cost-cutting

Malakwa woman still in the running for winning American baking show

Janet Letendre is the only Canadian competing on the Holiday Baking Championship

BC Liquor Stores to move fully to paper bags by March

Vancouver Island to be the first to convert to paper bags in November

New Okanagan resident building skills and community

The Respect Works Here November Multicultural Community Champion

Business savy volunteers sought in North Okanagan

Community Futures looking for members to join advisory panel, board and loans committee

SilverStar to open Nordic trails Saturday in North Okanagan

25 km of groomed trails are ready to explore by cross-country skiers

Salmon Arm businesses tipped off to Black Press advantage

Black Press Media hosts day of presentations for local business representatives

Most Read