Central Okanagan MP candidates put thousands into Facebook ads

Liberal candidate Stephen Fuhr leads the pack with over $15,000 in ad spending according to a report

New legislation has prompted some fresh insights into where campaign money is spent during elections.

Bill C-76, the Elections Modernization Act, allows for online companies to report who pays for the advertisements that pop up in our social media feeds.

In response, Facebook created the Ad Library Report — which does exactly that.

The report shows candidates in the two Central Okanagan electoral districts are making vastly different choices when it comes to their marketing budget.

According to Facebook, six of the 13 candidates in Kelowna-Lake Country and Central Okanagan-Similkameen-Nicola have purchased ads on the platform.

From June through Oct. 13, Kelowna-Lake Country Liberal candidate Stephen Fuhr took the lead in ad spending by quite a large margin.

Through the campaign thus far, Fuhr’s campaign has spent $15,064 on the circulation of 63 ads.

Trailing Fuhr is his Conservative competitor Tracy Gray at $2,936 (26 ads) and Central Okanagan-Similkameen-Nicola Liberal Mary Ann Murphy at $2,371 (27 ads).

On the other end of the spectrum, the Green Party’s candidate for Kelowna-Lake Country Travis Ashley has spent less than $100 on two ads since June and has not spent a dime in the past month.

Central Okanagan-Similkameen-Nicola candidates Joan Phillip (NDP) and Dan Albas (Conservative) are also on the lower end of spending, with just $200 (three ads) and $184 (nine ads) spent respectively.

Kelowna-Lake Country candidates Justin Kulik (NDP), John Barr (People’s Party of Canada), Daniel Joseph (independent) and Silverado Socrates (independent), as well as Central Okanagan-Similkameen-Nicola candidates Allan Duncan (PPC), Robert Mellalieu (Green Party) and Jesse Regier (Libertarian Party), were not recorded in the report as they did not purchase any advertising through their Facebook pages.

Nationwide, ads about social issues, elections and politics have topped $11 million since June.

READ MORE: Meet your Kelowna-Lake Country candidates

READ MORE: Meet your Central Okanagan-Similkameen-Nicola candidates


@michaelrdrguez
michael.rodriguez@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

Building to begin on Okanagan Rail Trail washroom

Project starts Monday, July 13, in Coldstream between Westkal Road and Kickwillie Loop

Portraits celebrating Syilx culture now on display at Kelowna International Airport

Sheldon Pierre Louis’ art will be on display at YLW from now until July 2021

Man found dead on Lake Country trail identified as Hollywood actor

GoFundMe campaign launched for man found dead at summit of Spion Kop

Missing Lake Country man found safe

The 65-year-old, reported missing July 4, has been located safe and sound

Sunflower Highway, art initiative to connect Fraser Valley, Thompson-Nicola and Okanagan

Sunflowers made out of reclaimed materials will be installed on public art trails

The pandemic is widening Canada’s workplace gender gap

Gender pay gap is incentivizing fathers to work while mothers watch children, a new B.C. study has found

Ex-Okanagan Mountie forfeits 20 days’ pay after sexual misconduct review

A former Vernon RCMP constable made sexual comments, grabbed genitals of male officer in two incidents 10 years ago

Security guard assaulted in Kamloops park thanks police, public for quick arrest

Glen Warner, 71, was attacked on July 2 by a man who was asked by Warner to not smoke

After slow start, Summerland sees more tourism activity

Majority of visitors come from within British Columbia

EDITORIAL: Accommodating Okanagan fruit pickers

Campsite for agricultural workers to open in Summerland

COLUMN: A July update from MP Gray

Kelowna-Lake Country MP Tracy Gray’s column

Deer and moose die after being chased by dogs in South Okanagan

BC conservation officers are asking the public to control their pets

3 people dead in Prince George motel fire

Fire personnel believe the blaze was suspicious although investigation in early stages

B.C. sets terms to review police, mental health, race relations

MLAs to recommend Police Act changes by May 2021

Most Read