Central Okanagan MP candidates put thousands into Facebook ads

Liberal candidate Stephen Fuhr leads the pack with over $15,000 in ad spending according to a report

New legislation has prompted some fresh insights into where campaign money is spent during elections.

Bill C-76, the Elections Modernization Act, allows for online companies to report who pays for the advertisements that pop up in our social media feeds.

In response, Facebook created the Ad Library Report — which does exactly that.

The report shows candidates in the two Central Okanagan electoral districts are making vastly different choices when it comes to their marketing budget.

According to Facebook, six of the 13 candidates in Kelowna-Lake Country and Central Okanagan-Similkameen-Nicola have purchased ads on the platform.

From June through Oct. 13, Kelowna-Lake Country Liberal candidate Stephen Fuhr took the lead in ad spending by quite a large margin.

Through the campaign thus far, Fuhr’s campaign has spent $15,064 on the circulation of 63 ads.

Trailing Fuhr is his Conservative competitor Tracy Gray at $2,936 (26 ads) and Central Okanagan-Similkameen-Nicola Liberal Mary Ann Murphy at $2,371 (27 ads).

On the other end of the spectrum, the Green Party’s candidate for Kelowna-Lake Country Travis Ashley has spent less than $100 on two ads since June and has not spent a dime in the past month.

Central Okanagan-Similkameen-Nicola candidates Joan Phillip (NDP) and Dan Albas (Conservative) are also on the lower end of spending, with just $200 (three ads) and $184 (nine ads) spent respectively.

Kelowna-Lake Country candidates Justin Kulik (NDP), John Barr (People’s Party of Canada), Daniel Joseph (independent) and Silverado Socrates (independent), as well as Central Okanagan-Similkameen-Nicola candidates Allan Duncan (PPC), Robert Mellalieu (Green Party) and Jesse Regier (Libertarian Party), were not recorded in the report as they did not purchase any advertising through their Facebook pages.

Nationwide, ads about social issues, elections and politics have topped $11 million since June.

READ MORE: Meet your Kelowna-Lake Country candidates

READ MORE: Meet your Central Okanagan-Similkameen-Nicola candidates


@michaelrdrguez
michael.rodriguez@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

BREAKING: Surrey man pleads guilty on first day of West Kelowna murder trial

Tejwant Danjou is charged with second-degree murder in the July 2018 death of Rama Gauravarapu

Heather Courtney: Growing the Okanagan’s wine industry

She is the general manager of O’Rourke’s Peak Cellars in Lake Country

Kelowna karate athletes bring home gold at 2020 BC Winter Games

Eight Kelowna-based athletes won gold medals last week

Kelowna council denies proposed provincial pot shop

The shop was proposed within 500 metres of an already approved location

Kelowna mayor to request RCMP’s ‘unfounded’ sexual assault report

RCMP said the report was completed over a month ago but have yet to release it or make a statement

VIDEO: Feds warned agricultural sector near ‘tipping point’ due to blockades

Canadian Federation of Agriculture points to lack of propane and feed due to Coastal GasLink dispute

B.C. terminates contract with hospice society refusing assisted death

Delta Hospice Society loses hospital service fund of $1.5 million

UPDATE: RCMP officers converge on rail blockade near Chase

Protest held in solidarity with Wet’suwet’en First Nation regarding RCMP, LNG pipeline

Seven arrested at blocked rail line in northern B.C., police say

But a Gitxsan hereditary chief says 14 were arrested, as fight over natural gas pipeline continues

Hospital parking fees needed, but changes to payment system possible, health minister says

B.C. health minister Adrian Dix says hospital parking doesn’t need to be so stressful

Protecting privacy key to stopping spread of COVID-19, B.C. health officials say

The number of coronavirus cases in B.C. remains at seven

Man accused of attacking Penticton doctor has charges stayed by court

Charges against Gregory Nield for alleged attack on a psychiatrist at PRH stayed by Crown

Do you talk to your spouse about money? 42% of Canadians don’t, poll suggests

Politics, sex, religion top list of taboo subjects for Canadians

Most Read