The dragons sample vegan meat alternatives by Victoria-based Very Good Butchers. (Submitted)

B.C. vegan butcher to appear on Dragons’ Den

Victoria’s Very Good Butchers will star in Nov. 29 episode

In less than a year-and-a-half, the Very Good Butchers have brought their vegan products to thousands of Greater Victoria residents and now — via TV — they’ll showcase their products to infinitely more people across the country.

On Nov. 29, co-owners and bean butchers James Davison and Mitchell Scott’s episode on Dragons’ Den is set to air at 8 p.m.

“There were definitely some nerves,” Scott said of filming their segment. “There was a lot of last-minute rushing around and making sure everything was perfect. Once we got into the Den, the nerves went away. We’d rehearsed and practiced a lot.”

READ MORE: Dragons’ Den looking for fire in Victoria

In Victoria, the Very Good Butchers tapped into what vegans were looking for — after more than 1,000 people showed up on opening day, they had to close their doors for a week while they restocked. They were already successful on the farmers market circuit before opening a storefront, now located in Victoria Public Market, where they sell plant-based meat alternatives and serve meals. They’ve expanded online, where customers can subscribe to monthly deliveries of an assortment of their vegan goods, and also ship across North America.

“I think it’s a reflection of the moving shift toward vegan and plant-based food. Especially over the past few years; more and more people are looking to reduce their meat intake. I think our products fill a special niche,” Scott said.

The Very Good Butchers are one of only two vegan butchers in Canada. There is only one in the U.S. Beans, veggies and herbs are prepared to mimic burgers, sausages and other traditional meats like steak. It’s the artisan handcrafted aesthetic and their organic ingredients that draws in customers, Scott said.

“It still a unique concept, which I think is also one of the reasons we had a lot of people show up on our opening day.”

Davison and Scott auditioned for Dragons’ Den back in April when there was an open call in Victoria, in hopes of finding investors. The company is currently running a fundraising campaign for new investors.

The Very Good Butchers isn’t the only Victoria-based company to appear on Dragons’ Den this season. On Sept. 27, Jill van Gyn of FATSO peanut butcher pitched her all-natural spread to the panel of dragons.

READ MORE: B.C.’s FATSO peanut butter to appear on Dragons’ Den


@KeiliBartlett
keili.bartlett@blackpress.ca

Like us on Facebook and follow us on Twitter

Just Posted

BC Tree Fruits receives new public AED

The Kelowna Royal Lepage Big Bike team raised $7,190 for Heart&Stroke

Carport fire sets apartment building aflame

Kelowna firefighters were called to the 1900 block of Pandosy Street about 4 a.m.

Kelowna’s definitive Christmas market list

We’ve prepared a list of every market in the Central Okanagan

New Kelowna-Vancouver bus route off to slow start

Ebus says business must pick up if service is to continue ‘long term’

Review: Cult film, SOMM3 premieres in Kelowna

The evening went off without a hitch, though several wine glasses lost their lives during the release

Throw a snowball to help kids at BC Children’s Hospital

Effort will raise money for sick kids over the holidays

Want to buy your first home? Move to Kamloops or Prince George

Kamloops, Prince George, Campbell River and Langford are the only other markets in the study without gaps between required and actual income in owning a home.

Seniors in care homes may not get referendum ballots in the mail: Seniors Advocate

Voters list was established in May 2017, so if they moved into a care home since then….

Feds give $2 million to prevent anti-extremism in B.C.

Public Safety Minister Mike Farnworth said supporting efforts locally is key to prevention

Freeze out your home from unwanted pests

Okanagan residents offered pre-winter pest control checkup advice from Orkin Canada.

Hergott: Consider apologizing

Lawyer Paul Hergott writes about the importance of saying ‘I’m sorry’

Should the legal age for cannabis be increased to 21?

B.C. residents have a more mellow attitude to the age limit for pot – but 23 per cent want the legal age increased

Expect ride hailing in B.C. by 2020, Premier Horgan says

Taxi-style insurance option needed for part-time drivers

Snowfall warning for Trans Canada Highway

Between 15 cm to 20 cm is expected

Most Read