Kelowna’s more off-kilter contributor to the arts scene is gearing up to get more of its creative endeavors out to the community, while luring more locals into the gallery.
According the Chris Bose, the newest face of the Alternator Centre for Contemporary Art, it’s a change in tack for the gallery.
In 2010, the centre focused outward, having major success with React 2010, a project that had artists give their two cents about the Olympics. That initiative gained national attention, as well as column inches within the Globe and Mail.
In the year ahead, hopes are pinned on a slate of initiatives that are intended to give the Alternator better traction within the community.
“We’re going into new partnerships with UBC Okanagan and the Kelowna Friendship Society, working with youth to get them into gallery,” he told city council at a Monday meeting.
“We’re also going to try some one-off events—like a concert, a reading, a book launch and a film screening—to get more, (and) different people into our gallery space, creating awareness.”
The crowning glory of the year ahead, however, will be geotag art.
“This is something really new we are doing at Alternator,” Bose said.
“Creating a new web-based platform using smartphones with GPS systems, we will tag locations throughout the community.
“People can get the information…explore the community and find the art. Some will be virtual, some will be physical and creative.”
There are five artists who are working on this project, and soon they will start to plant their work throughout the community.
The centre received $20,000 in city funds for operating expenses, and another $7,000 specifically for the geotag project.