Big White Racers rebrands to promote family skiing

Now known as the Big White Ski Club, ski programs are offered for anyone aged five to 85.

With the ski season quickly approaching, Big White Racers has unveiled a new name, logo, website and fresh communication materials in an effort to encourage more families to participate in alpine skiing and ski-cross.

Now known as the Big White Ski Club, the change of name and branding reflects the fact that it offers ski programs for anyone aged five to 85.

“When you join the ski club, you don’t just become a member, you become a part of a ski family,” said club president John McMillan.

“Whether it is learning basic skiing techniques through our Big White Blazers program (also known as Nancy Greene Ski League), training how to ski race in our Big White Racers program, or engaging in action-packed ski-cross, we have programs for children aged five to 16. Adults too can get into the action with our masters program.”

The new brand continues to focus on making the ski club a fun and supportive environment that offers exciting programs to improve skills, gain confidence and foster a passion for the sport of skiing.

Families can register for upcoming programs online through the new website at

Early bird registration and discounted program fees come to an end on Oct. 31.

The Big White Ski Club is a non-profit organization that, for more than 60 years, has provided world-class alpine ski training.

We take pride in developing strong skiers and athletes through our specialized training programs, all while having fun.


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