Dana Wright photographed by Izabel Kazenbroot-Guppy

Inspired Style with Dana Wright

Vancouver Island business woman values a work ethic and fashionable style

  • Sep. 19, 2018 10:45 a.m.

-Story by Katherine Suna and photography by Izabel Kazenbroot-Guppy

Story courtesy of Boulevard Magazine, a Black Press Media publication

Like Boulevard Magazine on Facebook and follow them on Instagram

I was excited when Dana agreed to meet me in Duncan. The sun was shining and the bees were out in full force, scavenging for pollen around us. We immediately started giggling as we are both petrified of bees — and Dana is allergic.

Dana grew up in the Cowichan Valley and is now VP of sales and merchandising for La-Z-Boy Vancouver Island.

“I started out in school focussing on hospitality and tourism because my parents had a restaurant in Cowichan Bay and I thought that was my natural path. I took an interior design course out of pure interest, and loved it. It was my first day job. I was then offered an opportunity to join La-Z-Boy.”

In 2011, Dana was the first female dealer who hadn’t married or been born into the La-Z-Boy family.

“I got lucky. I was in the right situation at the right time. The fellow we bought out was ready to retire, and I was in a position to take on more.”

Dana and her husband worked hard flipping houses in the early years, and it was this that gave them their leg up to start their businesses.

Last April, Dana and her partners were awarded “retail partners of the year,” taking top place out of the entire La-Z-Boy family in Canada. More recently, Dana has been busy working on the new location for the Nanaimo La-Z-Boy store.

“We have a store at Country Club Centre right now, and we are building a new location at Turner and Uplands.”

Opening a new location takes a lot of focus and commitment.

“It’s pretty demanding running three stores. If they want to sell something off the floor, give a discount, or there’s a problem with delivery, I’m the go-to person. My phone does not leave my side; I am always on call,” explains Dana. “Once a year we’re fortunate enough to go to Mexico for my husband’s work, and I leave my phone at home. No networking, no work — it’s so relaxing.”

Dana has two teenage boys and hopes they too will be innovative.

“I hope to pass on to my children integrity and a strong work ethic. I want my kids to get out there and make it on their own because nobody helped me.”

Upon first meeting her, it’s hard not to notice that Dana is very stylish.

“I’ve always been a dressy person, and I used to apologize for that. A friend of mine sent me something with a saying on it — ‘Be the stiletto in the room, not the flats’ — and I loved it and live by it everyday.”

Even when Dana is decorating the showrooms, she is always dressed to the nines. “I’m moving furniture around on the floor, I have my heels on and I’m okay with it. I don’t really worry what anybody else thinks. I’m comfortable in my own skin and I celebrate it.”

I laughed when she recited a story about being on a business trip, and realizing she had forgotten to pack her jewellery roll. She quickly raced to a store with her business partner to buy jewellery for her six-day trip. “I wasn’t being materialistic, I was happy with my $35 assortment. When I have my whole ensemble complete, I feel finished; I feel like me. When you need to make it work, you make it work.”

Fashion

Your go-to outfit: Black head-to-toe with great accessories.

All-time favourite piece: Ralph Lauren black slip dress I bought in the ‘80s that never seems to date.

Currently coveting: An H&M grey car coat.

Favourite pair of shoes: “I have always loved shoes, and can’t pick just one favourite — it changes everyday!”

Favourite day-bag: “My classic black Coach tote that fits everything, even my laptop if need be!”

Favourite jewellery piece or designer: “My grandmother’s gold parsley ring. It’s actually parsley dipped in gold.”

Dana Wright shows off her grandmother’s gold parsely ring. Izabel Kazenbroot-Guppy photography

Fashion obsession: Jewellery.

Accessory you spend the most money on: “Handbags for sure!”

Necessary indulgence: At least eight hours of sleep a night.

Moisturizer: Loreal Advanced Revitalift. “I mix it with retin, my own combo.”

Scent: Currently Armani Code.

Must-have hair product: Redken Smooth Down Heat Glide.

Beauty secret: Bio Oil and Vitamin E oil.

Top three items you will find in my bag or purse: “My entire makeup bag! I’ve been stranded too many times to not be prepared. Also a neutral nail polish and sunglasses.”

Must-have product to travel with: Gravol. “Motion gets me every time.”

Favourite lipstick or product: Lancome Le Matellique lipstick.

Style /inspirations

Style icon: Coco Chanel.

Piece of art: “A piece I have from a Victoria artist Mary Ellen Threadkell titled Jilly. It’s busy and speaks to me about the journey of life.”

Favourite fashion designer: “To admire, Versace, and to wear, Michael Kors.”

Era of time that inspires your style: 1940s.

Film or movie that inspired your style: “Anything Fred Astaire and Ginger Rogers.”

Favourite style blogger or influencer: Like to Know It.

What do you read online for style: Everything.

Favourite print magazine: InStyle.

Coffee table book: Art Deco by Eva Weber.

Last great read: “My son’s grade 4 journal. I pulled it out for his grad party in June. Great memories through the eyes of an eight year old.”

Favourite book of all time: The Wealthy Barber.

Favourite local restaurant:Asteras in Nanaimo — the best Greek food ever!”

Favourite cocktail/wine:Empress Gin (distilled in Victoria in this magnificent blue colour) with tonic.”

Favourite flower: Purple Sweet Peas.

Favourite city to visit: Doesn’t get better then Victoria.

Favourite hotel:The Empress in Victoria…love the history and glamour.”

Favourite app: Instagram. Favourite place in the whole world: Home. Favourite movie: The Sixth Sense.

Favourite thing to do on my day off or not working: “Work in my yard and dream up my next project.”

Just Posted

Kelowna Art Gallery hosts new exhibition, Poetics of Space

The exhibition can be viewed from Feb. 2 until May 5

Kelowna RCMP use spike belt to apprehend alleged car thieves

Both suspects were expected in court Thursday morning

Kelowna RCMP ask for assistance to identify suspects

The break and enter resulted in a firearm being stolen

TELUS works with YMCA for Okanagan youth

A four week employment program will assist at-risk youth

First recreational cannabis store in Okanagan has quiet opening near Lake Country

Indigenous Bloom has opened on Okanagan Indian Band land

B.C. opioid crisis to get same world-renowned treatment approach as HIV/AIDS

A program that focuses on treatment as prevention will roll out Jan. 17

Olympian snowboarder Max Parrot diagnosed with Hodgkin’s lymphoma

Each year in Canada, approximately 900 people are diagnosed with Hodgkin’s lymphoma

Hergott: Memories of crashes fade

Lawyer Paul Hergott writes about the importance of journaling after a crash

‘Prince of Pot’ Marc Emery accused of sexual assault, harassment

Emery denied the allegations, but a Toronto woman says she is not the only one speaking out

Vancouver Island photographer makes National Geographic’s 2018 elite

Rare double honour for Marston from the 36 best Your Shots out of nearly 19,000 photos

Ex-Liberal candidate in Burnaby, B.C., says volunteer wrote controversial post

Karen Wang dropped out following online post singling out NDP Leader Jagmeet Singh’s ethnicity

Asteroids are smacking Earth twice as often as before

The team counted 29 craters that were no older than 290 million years

Canada’s arrest of Huawei exec an act of ‘backstabbing,’ Chinese ambassador says

China has called Canada’s arrest of Huawei chief financial officer Meng Wanzhou ‘politically motivated’

Remorse high for Vernon man sentenced for car surfing death

Driver of car that killed friend who was car surfing gets nine months in jail

Most Read