Twenty-eight Kelowna mothers braved the rain to show support for breastfeeding on Saturday morning.
At 11 a.m., the moms took part in the Quintessence Foundation Global Breastfeeding Challenge.
Babies “latched-on” in attempt to set a world record for the most children breastfeeding at one time.
“The Quintessence Foundation is an organization that supports breastfeeding moms all over the world,” said Marilyn Buryska, community integrated health services team leader with Interior Health.
“So everybody around the world, at 11 a.m., latched-on. It’s to help support and make awareness of the importance for moms to breastfeed their babies.”
According to Buryska, breastfeeding provides the best nutrition for babies.
“We chose to do it here at the local Farmer’s Market. We eat local fruits and vegetables, so it’s encouraging moms to also feed their babies locally, with breast milk.
“It’s a bit of awareness to say that breastfeeding is normal and natural and that it’s a human right.
“It encourages moms to get out, meet each other and celebrate that we’re doing the best we can to raise the new citizens of our city.”
The latch-on event hosted babies ranging from five-days-old to two-years-old.
Last year the event brought in 37 moms; however, Buryska was happy with the turnout, considering the weather.
People have varied views when it comes to public breastfeeding.
Buryska hopes events like this will help educate citizens that breastfeeding is natural and should be encouraged.
“I think it’s a bit of our Canadian culture that we’d like to see changed to realize, this is normal,” Buryska said.
“Babies should be breastfeeding anytime, anywhere. We’ve got some ways to go to make moms feel more welcome to breastfeed in the community.”
Jenn Hough, one of the participants in the breastfeeding challenge, said that she has gotten some dirty looks while breastfeeding in Kelowna.
“I do get some looks, generally from the baby boomers, usually not people my age,” said Hough.
Hough said that she was participating in the event in order to show her support to other families.
“I’m supporting other breastfeeding mothers and the breast feeding community because I think it’s the important health wise thing to do for both mother and child.”
The event featured door prizes for participating mothers.
Hough walked away with the grand prize: A breast pump worth approximately $400.