New website helps to encourage mental fitness

The purpose of is to focus on helping Canadians of all ages improve their mental fitness.

The Canadian Mental Health Association has launched a new website this week called My New Head (

The purpose of the website is to focus on helping Canadians of all ages improve their mental fitness. But the benefits don’t end there, as a bonus for signing up, participants will receive 20 Air Miles reward miles.

“There can be ‘no health without mental health’ and there is no greater investment than the investment one can make in sustaining and building mental health throughout one’s life,” said Peter Coleridge, national chief executive officer of the CMHA.

“We are truly excited to launch this new and innovative mental health website designed to help Canadians learn about and improve their mental fitness.

“We encourage all Canadians to visit the website, work their way through the various tasks and challenges.”

The initiative has the support of both the Air Miles program and Healthy Minds Canada and earn 20 AIR MILES reward miles while doing so.”

“We will be able to reach out and help improve the mental fitness of millions of Canadians through this innovative and engaging new website,” said Jean Milligan, executive director of Healthy Minds Canada.

My New Head will give users free online access to a non-diagnostic tool and practical, highly interactive and fun content that has been specifically designed to help users of all ages learn about and improve their mental fitness.

Those wishing to participate are asked to sign-up and answer a few brief survey questions that are centered on four key subject areas: Mind, body, self and life.

Based on one’s individual answers, customized content is generated that participants can complete at their own pace from reading, watching and listening to various mental health focused pieces.

Participants are then asked to make their way through various fun self-monitoring challenges.

“For the past two years Air Miles for Social Change has been driving social change across Canada by inspiring and rewarding healthy behavior shifts on a mass scale,” said Angela Brown, general manager of the program.

“Earlier this year a successful pilot with the CMHA showed us that our collectors want to learn how to better manage their mental fitness.

“Now we are growing our partnership further with CMHA, this time reaching out to a national audience to encourage and reward all Canadians for taking steps to pro-actively manage their mental health, to promote mental health for all and reach out to Canadians in a unique and unprecedented way,” says Coleridge.

Canadians can participate and register at Registered participants will be asked to answer a few short survey questions to help serve up the interactive mental fitness content most applicable to their desires.

Also, between Nov. 8 and Dec. 31 the first 62,500 Air Miles collectors who participate will receive the 20 Air Miles  reward miles.

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