Practicality runs through Gordon’s veins

Kelowna nurse launches career as musician.

  • Feb. 22, 2011 10:00 a.m.

Local singer/songwriter Aaron Gordon launched his new CD this week; a preview is available on MySpace with the full album up on iTunes Mar. 22.

As a licensed practical nurse, one might imagine the only thing Aaron Gordon would know about “buzz” comes from the device patients use to call for his help. But this is one practical LPN whose sights were always set a couple of paces ahead. “I was going to say it’s my day job, but it’s actually my night job,” joked the young musician, describing how he went into the LPN course from high school and took a job working nights hoping to fund his music career. Establishing himself in nursing is only the first step in a vision he’s crossing his fingers will one day pay him to travel the world. As an initial step, this week he launched his debut CD with a listening party, held Tuesday, Feb. 22 at Shar Skincare & Rouge, designed to butter-up media types and shmooze with local industry reps. “We’re going to pretty much push the Okanagan really hard, then in the fall I’ll do a solo tour across Canada from Toronto to B.C.,” said Gordon. Having a little money to put toward the project has been a definite asset. Gordon has already toured the Okanagan, has representation handling promotions and merchandise, and his own band—with Collin Croft on bass and Derek Lazar on drums. Together they produce a “feel-good, pop, folk, acoustic” sound with a marketable polish that belies the songwriter’s 21 years. Gordon started writing music at just 13 years old using a love for drums and guitar to provide the backbone for a heart full of things to say. With a strong musical background in hand, he’s now clearly turned his attention to the business side of professional music, saying he got the idea for the listening party after seeing how it helped other musicians get their music on local radio rotation. That said, he isn’t throwing all of his eggs in one basket either, relying on marketing prowess. This past September he took first place at The Interior Provincial Exhibition Youth Talent Contest performing an original composition, Blush. The win allowed him to enter the Canadian Youth Talent Competition representing the IPE to build his name nationally; he was a finalist. The album, Blush, will be available on iTunes as of March 22 and Gordon will be performing at the Bike Shop March 12; a preview of the new EP is already on MySpace. jsmith@kelownacapnews.com

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