Avery Brohman, Executive Director of the Victoria Hospitals Foundation. Lia Crowe photograph

Tea with Avery Brohman

Executive Director of the Victoria Hospitals Foundation talks about healthcare and philanthropy

  • Jan. 8, 2021 9:35 a.m.

– Interview by Susan Lundy Photography by Lia Crowe

Nice to meet you, Avery. Where were you born and where did you grow up?

I was born and raised in Guelph, Ontario, where I spent 20 years before moving to Toronto to pursue a career in public relations and philanthropy.

How did you get to Oak Bay?

I found Oak Bay from Toronto via Whitehorse, if you can believe it! I spent two-and-a-half years in the Great White North before finally landing on Vancouver Island to join an organization now so dear to my heart: the Victoria Hospitals Foundation. After renting for a few years in the Rockland and Fernwood areas, we found the perfect house in Oak Bay last November: a place to call home in this community we love to call ours.

How did your career path lead you to the role of executive director for the Victoria Hospitals Foundation?

I feel immense gratitude and great privilege to have made fundraising a passion so early on in my career. It has been an honour to grow in this profession; from fundraising for Big Brothers Big Sisters, to supporting the development of provincial non-profits like the John Howard Society of Ontario, and finally working for national organizations such as the Juvenile Diabetes Research Foundation and Ovarian Cancer Canada. The time I spent in the Yukon found me travelling the northern territories for Shaw Communications, where I spearheaded sales and promoted corporate social responsibility efforts. Each role has been unique and excellent preparation for what would come next. I am proud of the career path I have taken, which now leads me here, with one of the Island’s largest and most impactful charities.

Hospital philanthropy became personal when I suddenly lost my father in a hospital setting. Being able to foster giving in his honour, and in honour of the dedicated care teams and everyday heroes behind the masks, became a priority, and a necessity. I truly love what I do—it fuels my fire to inspire giving, and to give back myself.

What does the Victoria Hospitals Foundation do?

As a team, we inspire community giving to transform healthcare in our local hospitals. Many people are not aware that 40 per cent of the equipment our care teams use at Royal Jubilee and Victoria General hospitals exist because of the generosity of our donors. As Island Health’s charitable partner, we raise donations for medical equipment, special projects, education and research.

Annually, the foundation stewards millions of dollars for our hospitals, and last year we purchased over 100 pieces of priority equipment. Our close partnership with Island Health ensures every gift is directed to where it is needed most to support the 850,000 residents who live and access care here on Vancouver Island. It’s vital for everyone’s health that our hospitals have the best and brightest tools and technology, and we are grateful to those who help make our centres as excellent as they can be.

What challenges/rewards does the foundation face?

I feel our biggest challenge is differentiating ourselves and conveying why we still need our community to give when access to our hospitals is, in simplified terms, free. All hospital foundations face this universal dilemma in our country. The simple answer? If we relied on government alone, we would be waiting much longer for the latest and greatest tools, equipment and research.

A community united for healthcare can do so much. Our team understands the profound privilege we have as prudent stewards to our donors. Experiencing first-hand how transformative and life-saving one single gift can be is not something everyone experiences, and we have the great honour to witness these everyday miracles. The relationships we have with our donors are never taken for granted; they are a treasure to us all.

How do you inspire philanthropy?

I inspire by teaching. When individuals understand the impact they can make, it makes a world of difference. At the foundation, transparency is a large component of every initiative we undertake. We pride ourselves on creativity and knowing our community, so we offer experiences, events and exclusive opportunities to our donors.

Our partnership with Island Health strengthens our work. We collaborate often, and at any given time, physicians, nurses, care team members, educators and researchers, to name a few, are willing to share authentic stories with our community and give us personal access into an environment many of us know little about. They always go the extra mile, whether at the bedside or to share our message with those in our community.

What brings you joy?

I am most fulfilled when the people I care most about are happy. I smile when my grandmother starts singing when she cooks. I laugh instantly when my dog Grace starts smiling. And, when my colleagues and I are celebrating a recent success…well, that’s hard to beat.

Anything else you’d like us to know?

I’d like to say thank you! Our foundation continues to be inspired by the generosity and support for our hospitals’ front lines during the COVID-19 pandemic. We recently launched our largest campaign in over a decade, It’s Critical, to expand critical care capacity at Royal Jubilee Hospital and give Vancouver Island our first permanent High Acuity Unit which will treat critical care patients, including those with severe COVID-19 symptoms. To learn more, I invite you to visit victoriahf.ca/critical. And while we cannot meet in person at this time, my colleagues and I are always delighted to have virtual coffee meet-ups with our donors—past, present and prospective. I look forward to getting to know one another.

avery.brohman@viha.ca or 250-519-1750.

This story originally ran in Oak Bay’s Winter 2020/2021 issue of Tweed magazine

HealthHealthcareoak bay

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Fire in shed in alley off Stockwell. (Michael Rodriguez - Kelowna Capital News)
UPDATE: Smoke seen rising from shed on Stockwell Avenue

Kelowna firefighters are on scene of a home after reports of a blaze

Kevin Lee Barrett is charged with attempted murder and aggravated assault. (Facebook)
‘Just a blood bath’: Woman recounts finding victim during West Kelowna attempted murder trial

Kevin Barrett is charged with attempting to kill his mother, leaving her on a forest service road in April 2019

(Jen Zielinski - Black Press Media)
Man arrested after hours-long standoff in Rutland

RCMP surrounded a home on Leathead Road, Monday night

(Pixabay photo)
‘Cocaine bananas’ arrive at Kelowna grocery stores after mix up from Colombia: RCMP

Kelowna RCMP recently concluded an international drug investigation after finding cocaine in local grocers’ banana shipments in 2019

Kelowna City Hall. (Michael Rodriguez - Capital News)
More development allowed around Kelowna General Hospital

Zoning for area around KGH amended to allow multi-family housing developments

Syringe is prepared with one of B.C.’s first vials of Pfizer vaccine to prevent COVID-19, Victoria, Dec. 22, 2020. (B.C. government)
B.C.’s COVID-19 caseload stays steady with 465 more Tuesday

No new outbreaks in health care facilities, 12 more deaths

A woman types on her laptop in Miami in a Monday, Dec. 12, 2016, photo illustration. THE CANADIAN PRESS/AP/Wilfredo Lee
British Columbia government lax on cybersecurity practices, auditor reports

The audit did not highlight a specific threat, but it found breaches in cybersecurity are increasing globally

Penticton paramedics took about 70 per cent more calls for drug overdoses in 2020 compared to 2019, Interior Health representatives told Penticton council Tuesday, Dec. 8, 2020. ((Jesse Day - Western News)
Penticton seeks $300K grant to help address opioid crisis

The grant would provide $100K a year over three years to a Community Action Team

Cranbrook Food Bank coordinator Deanna Kemperman, Potluck Cafe Society executive director Naved Noorani and Sunshine Coast Community Services Society executive director Catherine Leach join B.C.’s new Municipal Affairs Minister Josie Osborne on a video call about B.C. gaming grants, Jan. 19, 2021. (B.C. government)
B.C. gaming grants reorganized for COVID-19 priorities

Minister highlights community kitchens, food banks

A new video from NCCIH and BC Northern Health titled ‘Healing in Pandemic Times: Indigenous Peoples, Stigma and COVID-19’ was animated by Joanne Gervais. (Photo Provided By: NCCIH Archives)
VIDEO: Stigma against Indigenous people is a ‘social sickness’

A new short animated video is aiming to educate the public on the stigmatization

A pinniped was attacked by an unseen predator off the shores of Dallas Road Monday night. (Courtesy of Steffani Cameron)
VIDEO: Seal hunting, not being hunted in video shot off Victoria waterfront

Victoria woman captures footage of pinniped activity off Dallas Road

Cody Younker, Revelstoke city councillor. (Jocelyn Doll/Revelstoke Review)
Revelstoke councillor accused of sexually abusing Langley teen while school chaperone

Civic lawsuit alleges Cody Younker sexually abused student while volunteering on school trips

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Prime Minister Justin Trudeau provides an update on the COVID-19 pandemic from Rideau Cottage in Ottawa on Tuesday, Jan. 11, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Prime Minister Justin Trudeau provides an update on the COVID-19 pandemic from Rideau Cottage in Ottawa on Tuesday, Jan. 11, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Trudeau vows to keep up the fight to sway U.S. on merits of Keystone XL pipeline

Canada’s pitch to the Biden team has framed Keystone XL as a more environmentally friendly project than original

Most Read