Beautiful B.C.

VIDEO: Destination BC’s new ad campaign promotes province’s ‘Wild Within’

In a new, 3-minute YouTube video, B.C.'s tourism bureau kicks off its Super, Natural British Columbia campaign...



Australia has the world’s greatest job. California has celebrities at play and Kim K. In Newfoundland Labrador, you can find yourself.

In British Columbia? It’s all about the wild within, according to a new video and promo from Destination BC.

The three-minute trailer (above) showcases B.C. as a “kingdom of abundance” according to the description on Destination’s YouTube page:

Where glaciated mountains stand over an unruly Pacific. Rainforests wrap cities. Nature shapes culture. The wild breathing life back into the wild within.

The video – a sort of Planet Earth-inspired, naturally boosted short film – is a part of the crown organization’s new tourism strategy, which has been detailed on DestinationBC.ca and WildWithin.ca (which redirects to HelloBC).

The new campaign’s official motto is ‘Super, Natural British Columbia’.

“We believe in the impact tourism can have in people’s lives and we believe our industry has what it takes to win in the marketplace, creating connections with travellers and compelling them to choose and share B.C.,” reads the manifesto on Destination’s website.

“We aspire to enrich life by fulfilling dreams, connecting peoples of the world and refreshing the human spirit… By focusing on this, we will be the most highly recommended destination in North America.”

Will it work?

Just Posted

Kelowna council defers decision on homeless development

BC Housing is revisiting original plan after concerns from local businesses

3% tax hike proposed in West Kelowna

Proposed provisional budget tax hike in line with recent annual increases in the city

Okanagan robbery suspect sought

RCMP are seeking the public’s assistance in identifying a suspect in an… Continue reading

11-year-old water quality advisory lifted in Glenmore

Glenmore-Ellison Improvement District says Interior Health gave the green light to lift advisory

Site C dam goes ahead, cost estimate now up to $10.7 billion

Premier John Horgan says Christy Clark left him no other choice

Crook’s Corner

A slice of this week’s arts and entertainment happenings in the North Okanagan at a glance

Liberal Hogg wins South Surrey-White Rock byelection over Conservative Findlay

B.C. riding to be represented by non-conservative for first time in decades

Six-year-old boy needs $19,000 a month to treat rare form of arthritis

Mother of sick Sooke boy asks government to help fund treatments

Environmental groups slam NDP decision to continue with Site C

Construction industry, meanwhile, is cautiously optimistic about how the project will look

Be ladder safe both at work and home

WorkSafeBC wants you to keep safe while hanging those Christmas lights this year

B.C. overdose deaths surpass 1,200

96 people died of illicit drug overdoses in October

A classic Christmas play with a Kelowna twist

Scrooge is transported to Kelowna in New Vintage Theatre’s new holiday play, opening Wednesday

Crown appeals stay against Jamie Bacon in Surrey Six killings

B.C.’s prosecution service says judge’s decision reveals ‘errors of law’

Feds agree to give provinces 75 per cent of pot tax revenues

Finance Minister Bill Morneau announced the agreement today

Most Read