Masters’ Week participants - Credit: Big White Ski Resort

50+ program has economic impact at Big White

Kelowna - “this demographic has more disposable income spending…”

The first Masters’ Week program comes to a close yesterday at Big White Ski Resort as 136 participants from all over the world aged 50+ finish off a week of skiing and riding and indulging in exclusive après events.

Now in its fifth consecutive year, Masters’ Week has now been extended to three separate week-long programs during the season due to popular demand, said the resort in a press release.

The program is designed specifically for passionate skiers and snowboarders aged 50+ to experience all Big White has to offer in a fun and social setting while touching up on their skiing or boarding skills at the same time.

Related: Big White skiers on track at Sun Peaks

“We’re noticing the Masters’ Week age demographic really enjoys these types of programs combining social events with outdoor activity and more empty nesters are choosing these programs over visiting warm destinations,” said Josh Foster, director of snow sports at Big White Ski Resort. “The economic impact from this is substantial as this demographic has more disposable income spending upwards of $1,500 per person not including travel expenses.”

The majority of participants in the first program of the year were between the ages of 60 and 69 with the eldest participant being 81. The largest percentage of participants were from British Columbia at 27 per cent with 25 per cent from Ontario and 18 per cent from Australia. The remaining 30 per cent are from destinations all over the world. Most participants access Big White by flying into Kelowna International Airport and transferring to the resort, said the resort.

The remaining two Masters’ Week programs take place from Feb. 26 to Mar. 2 and Mar. 26 to 30.

To report a typo, email:


Like us on Facebook and follow us on Twitter.

Just Posted

Rockets shut out by Giants

It was Kelowna’s second game in as many days against a top team in the West

Businesses directly impacted by Hwy. 97 closure

Members of the Penticton Wine Country Chamber of Commerce faced late deliveries. no staff, etc.

Infighting at Kelowna Yacht Club makes it to court

Marc Whittemore, a local lawyer and prominent member of the club, filed a notice of civil claim Feb. 1

Kelowna athletes kick off Canada Winter Games

Saturday is day one of the Games in Red Deer

Princeton pot plant getting ready to hire

Princeton’s newest employer - which promises to be one of its biggest… Continue reading

B.C. students win Great Waters Challenge video contest

Video, mural and song about saving the salmon claims the top prize

Ammonia leak shuts down curling club in Nelson

It’s not yet clear when the leak was detected

Pavelski’s 31st goal helps Sharks top Canucks 3-2

Vancouver one point out of second NHL wild-card spot

Eight cases of measles confirmed in Vancouver outbreak

Coastal Health official say the cases stem from the French-language Ecole Jules Verne Secondary

Ontario police field complaints over Amber Alert for missing girl, 11, found dead

Some said the Amber Alert issued late Thursday for Riya Rajkumar disrupted their sleep

Former B.C. premier Gordon Campbell accused of sexual touching

Accuser went to police, interviewed by Britian’s Daily Telegraph

B.C. couple attacked with acid, slashed with knife in Vietnam

Warning, graphic images: Man has burns on 80 per cent of his body, slashed with knife

Northern B.C. First Nation clan says ancient tools found at pipeline work site

Archeologists from the Smithsonian Institute estimate one of the stones found dates back up to 3500 years

Drive BC warning slippery conditions for Okanagan main highways

The region is forecasted to see flurries and snow for the first half of the weekend

Most Read