A new campaign put forward by the BC Construction Association (BCCA) and its Builders Code partners work to decrease worksite harassment by saying “don’t be a tool.” (Screenshot)

B.C. anti-harassment campaign says ‘Don’t be a tool’

In honour of BC Construction Month, a new campaign addresses worksite harassment

A new campaign put forward by the BC Construction Association (BCCA) and its Builders Code partners is telling workers, “don’t be a tool” in honour of BC Construction month.

The humorous campaign aims to address worksite bullying, hazing and harassment often seen on construction sites.

Part of the campaign includes short, animated videos of bullying situations described by tradespeople across B.C. The videos aim to help change the conversation in an industry that is 95 per cent male.

READ MORE:New role created to mediate on-site harassment for construction employers

“There’s no question that the 180,000 tradespeople in BC’s construction workforce will recognize the real-life situations that informed this campaign,” said Chris Atchison, President, BCCA in a statement. “Our industry is keen to be more diverse across all demographics including age and gender, and while most employees are well aware of the behaviour that’s expected of them by their employers, you could say we’re working to remove all doubt about what’s acceptable on a worksite.”

ALSO READ:Four per cent of Canadian women report being sexually harassed in the workplace

The #DontBeATool campaign will be shared across social media templates as a part o the Builders Code’s initiation to set a better baseline code of conduct at construction sites.

“Right now, there are so many campaigns competing for our attention around the themes of workplace conduct, sexual harassment and gender equality that we needed to create something that would break through all the clutter and get noticed,” said Morgan Tierney, Managing Partner of Rethink, the communications agency which created the campaign.

“Using our cartoon character ‘tools’ allows us to look at a serious problem through an exaggerated, lighthearted lens, making the whole issue more approachable.

To learn more you can visit builderscode.ca

vnc.editorial@blackpress.ca


Send a Tweet: @NicoleCrescenzi

Like us on Facebook  

Just Posted

Caged: Kelowna Falcons suffer 6th straight loss

The Falcons look for revenge Saturday night after a 15-5 loss

Pirko found guilty in the 2014 second-degree murder of Chris Ausman

A Kelowna jury found Steven Randy Pirko guilty of the second-degree murder

Grievance dismissed: Kelowna bus driver loses case after texting on job

An arbitator ruled that Tim Wesman’s phone usage was a “a reckless disregard for public safety”

UPDATE: Dog bitten by rattlesnake in West Kelowna “going to be OK”

The dog, Bella, is recovering after being bitten on a hike at Rose Valley Trails

Okanagan-Shuswap weather: Sun and heat continue Saturday

Environment Canada forecasts highs of 30 C throughout the Okanagan Saturday

10 facts about Father’s Day

Did you know that the special day for dads was first celebrated in 1910?

Bombers down B.C. Lions 33-23 in season opener

Former Lion Andrew Harris leads Winnipeg with 148 rushing yards

Northern B.C. family remembers murdered Indigenous woman with memorial walk

Still no closure for Ramona Wilson’s family 25 years later

Give Hope Wings fundraiser launches Saturday from Pitt Meadows

Flying marathon will benefit low income Canadians needing flights for medical treatment

Vernon seeks additional fetal alcohol syndrome support B.C.-wide

“We are making a difference but we could make even more of a difference”

B.C. university to offer mentorship program for former youth in care

Students using the provincial tuition waiver program will soon be able to form a community at KPU

Gambler 500 hits Okanagan back roads

Hundreds of off road enthusiasts are rallying in the South Okanagan this… Continue reading

Cyclists competing in one of the toughest bike races on the planet pass through Fernie

Divide riders looking strong as they finish first leg of 4160 km race

You might not know these B.C. records are public

Hired a lawyer to file a civil claim? Those are published online

Most Read