(NUTRL Vodka/Instagram)

B.C.-based vodka maker apologizes for posting photo of teen with drink

NUTRL Vodka said they will ask for ID to confirm age before reposting photos on social media

A B.C.-based vodka company says it’s changing what it posts on social media, after it shared a customer’s photo of an underage drinker.

In an apology posted on Instagram, NUTRL Vodka said from now on, staff will only share photos sent via social media platforms of customers who are 25 or older.

The company, based out of Delta, is distills sugar-free, carb-free vodka soda drinks.

“It means you have to look at least 25 (or show ID proving your age, just like the liquor store!) if you want a pic shared on our social,” the company wrote.

The company said it only recently found out a photo of a 16-year-old boy holding one of their drinks had been posted to their social media sometime last year. The photo has since been taken down.

Although legal drinking age is 19 in B.C., the BC Liquor Board recommends the 25-year-old threshold.

The company’s new policy was generally welcomed by most of its followers, who have been using the hashtag #goodcall.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

BREAKING: Surrey man pleads guilty on first day of West Kelowna murder trial

Tejwant Danjou is charged with second-degree murder in the July 2018 death of Rama Gauravarapu

Heather Courtney: Growing the Okanagan’s wine industry

She is the general manager of O’Rourke’s Peak Cellars in Lake Country

Kelowna karate athletes bring home gold at 2020 BC Winter Games

Eight Kelowna-based athletes won gold medals last week

Kelowna council denies proposed provincial pot shop

The shop was proposed within 500 metres of an already approved location

Kelowna mayor to request RCMP’s ‘unfounded’ sexual assault report

RCMP said the report was completed over a month ago but have yet to release it or make a statement

VIDEO: Feds warned agricultural sector near ‘tipping point’ due to blockades

Canadian Federation of Agriculture points to lack of propane and feed due to Coastal GasLink dispute

Closing down: One less Starbucks in Vernon

Seattle-based coffee giant says last cup of joe served is part of regular business

B.C. terminates contract with hospice society refusing assisted death

Delta Hospice Society loses hospital service fund of $1.5 million

UPDATE: CP Rail blockade near Chase removed, hereditary chief arrested

Protest held in solidarity with Wet’suwet’en First Nation regarding RCMP, LNG pipeline

UPDATE: 14 arrested at blocked rail line in northern B.C., police say

But a Gitxsan hereditary chief says 14 were arrested, as fight over natural gas pipeline continues

Hospital parking fees needed, but changes to payment system possible, health minister says

B.C. health minister Adrian Dix says hospital parking doesn’t need to be so stressful

Protecting privacy key to stopping spread of COVID-19, B.C. health officials say

The number of coronavirus cases in B.C. remains at seven

Man accused of attacking Penticton doctor has charges stayed by court

Charges against Gregory Nield for alleged attack on a psychiatrist at PRH stayed by Crown

Most Read