B.C Agriculture Minister Norm Letnick body painted to advertise the government's tax credit for farmers who donate food to food banks.

B.C.’s agriculture minister as you’ve never seen him before

Norm Letnick poses in body paint to promote a new tax credit to get farmers to donate food to food banks.

Some may say B.C. Agriculture Minister Norm Letnick has painted himself into a corner with his latest publicity stunt to raise awareness about the government’s tax credit for farmers who donate to food banks and other non-profit groups.

Others may think the idea makes him out standing in his field.

Either way, his cabinet colleagues are likely to be green with envy as they see the response Letnick is getting to his body-painted bid to promote the tax credit.

The diminutive minister—who says he’s five-feet six-inches tall “on a good day”—agreed to have his body and face painted green and covered in painted on apples for the photo.

Wearing what is fast becoming his trademark black stetson, and a pair of similarly painted green shorts, and appearing taller than he is, Letnick was transformed into a virtual Jolly Green minister.

He said he came up with the idea after hearing, and growing concerned, that many in the agricultural community did not know that in addition to the regular charitable tax benefit they can get from donating food to food banks, the province will also give them an additional special 25 per cent tax credit.

So he set about trying to figure out a way to promote the new tax credit.

“I don’t have a lot of money in my budget to advertise these things so I had to get creative,” said Letnick.

After seeing a picture of a woman on the internet painted and on a bed of vegetables, he got his idea.

“I said to myself, ‘that’s it.'”.

He teamed up with local face and body painter Darci Sellers and after she was finished transforming him, posed for the picture at the Bella Rosa orchard in Glenmore two weeks ago. His daughter-law-law Joanna Wang took the picture.

Always a good sport and up for a challenge, Letnick said the only time he had second thoughts was when he was told he would have to shave his body so the paint would adhere better. But he went ahead with it and said he was pleased with the result.

“The only thing Photoshopped in the entire picture is my thumb because you could see a little skin on it,” sad Letnick. “It wasn’t green enough. Everything else is real.”

Letnick said while his boss, Premier Christy Clark, was a big supporter of his unorthodox government program advertisement, he expects he’ll get some ribbing from his political colleagues in the coming days.

But, he added, it will be worth if it helps get more food donated to food banks across the province.

“I have a big soft spot for food banks and other non-profit groups,” said Letnick. “The goal here is to raise awarneness of the tax credit available to farmers who donate food.”

 

 

 

 

 

Just Posted

Okanagan College business program compounds opportunites for finance students

The college has recieved Chartered Financial Analysist credentials for finance students

Kelowna torchbearers announced for Canada Games

The torch will be passed to Kelowna Nov. 30

Kelowna RCMP issue tickets during Hells Angels annual Poker Run

The 90 participants were held up in Glenmore

Kelowna’s Little Owl Academy recieved award of excellence

They are one of the recipients of the Child Care Award of Excellence from the B.C. government.

Triple O’s hosts their nineth annual KidSport Day fundraiser

A ‘Stadium Burger’ has been created for the event

Weekday weather update

A look at your Okanagan-Shuswap weekday weather for Sept. 24

Edmonton cannabis company revenues more than triples to $19.1 million

Aurora Cannabis revenues more than triple in fourth quarter

B.C. pharmacist suspended for giving drugs with human placenta

RCMP had samples of the seized substances tested by Health Canada

Seattle one step closer to NHL after arena plan approved

Seattle City Council unanimously approved plans for a privately funded $700 million renovation of KeyArena

Harvest Moon to light up B.C. skies with an ‘autumn hue’

It’s the first moon after the autumn equinox

Hockey league gets $1.4M for assistance program after Humboldt Broncos crash

Program will help players, families, coaches and volunteers after the shock of the deadly crash

New arts council formed in Lake Country

Get to Know Us Extravaganza is Sept. 29

Don’t feed birds in the parking lot

Vernon wildlife control services owner says feeding ducks and geese, or any wildlife, is bad

Most Read