B.C. wine industry exploring its identity, says UBC report

A report on B.C.’s wine industry looks into identity. What do you think defines B.C. wine?

  • Oct. 26, 2018 7:30 a.m.

Sussing out an identity for B.C. wine may be the key to the industry’s success, say researchers who penned the report BC Wine Territory Identity.

The team at UBC’s Okanagan campus, in collaboration with KEDGE Business School in Bordeaux (France), has been working with the British Columbia wine industry to help it explore its sense of identity. The 28-page report discusses the idea of a shared identity and its importance for wine regions. It also recommends actions for wineries, growers, industry organizations and regional associations.

British Columbia Wine Region: A Territory Exploring Its Identity from Plia Film Productions on Vimeo.

“The report lays out some of the challenges that must be met if the industry is to be competitive and have a strong presence on the global stage,” said Roger Sugden, Faculty of Management dean, member of UBC’s Regional Socio-Economic Development Institute of Canada, and one of the report’s authors.

READ ALSO: HIGH PRAISE FOR OKANAGAN WINE

The authors invite the industry to act on the report, using it to stimulate a rich conversation about some of the challenges they face.

“Many wine regions in the world speak about their identity, but in fact very few of them have explored in depth its meaning for their territories,” says Jacques-Olivier Pesme, wine industry expert at UBC and the University of Adelaide.

In support of the ongoing development of the BC wine territory, UBC is committed to continuing its relationship with the wine industry and will hold a series of workshops in December. Those workshops will focus on recommendations from the report.

Read the full report and its recommended actions here: https://ubckedgewine.ca/identity/

To report a typo, email:
newstips@kelownacapnews.com
.


@KelownaNewsKat
kmichaels@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

Your guide to winter light ups around the Okanagan

From Vernon to Summerland, with a stop in Kelowna, we’ve found some activities for you to enjoy

Council to approve borrowing of $6.6 million for new Lake Country fire hall

Council will decide Tuesday night if the district should borrow up to $6.6 million for a new hall

Kelowna’s definitive Christmas market list

We’ve prepared a list of every market in the Central Okanagan

West Kelowna Warriors suffer loss to the Vernon Vipers

The Warriors offence couldn’t get any traction as they lose their second in a row

Lake Country signs a new sight in the community

The signs, located at the north and south ends of the district, will be illuminated

Weekend weather update: Crisp and sunny

This weekend will see lots of sunshine and below season temperatures for the Okanagan, Shuswap and Similkameen.

Hodge: The long road to recovery

Kelowna - The first week of recovery I was too consumed in pain to notice the lack of fluid.

Letter: Teaching children to be compassionate is never a bad thing

Kelowna - Teaching Mandarin in schools? That gets my vote.

Letter: Homeless Kelowna citizens need help now, not later

Long term solutions are needed and government has a role to play there.

Letter: Election loss in Kelowna blamed on racism

For decades I have written in the local press about racism.

Letter: Peachland watershed issues being recognized

We heard that an integrated response between industry and government is required

B.C. teacher’s Amazing Race takes students on Canada-wide adventure

Agassiz high school students say they had the experience of a life time

Don’t sign USMCA until LGBTQ language excised, U.S. lawmakers urge Trump

The trade agreement, forged after 13 months of tense negotiations between Canada and the U.S. is scheduled for Nov. 30

US official: US intel says prince ordered Khashoggi killing

Vice-President Mike Pence told reporters that ‘the murder of Jamal Khashoggi was an atrocity.’

Most Read