B.C. wine industry exploring its identity, says UBC report

A report on B.C.’s wine industry looks into identity. What do you think defines B.C. wine?

  • Oct. 26, 2018 7:30 a.m.

Sussing out an identity for B.C. wine may be the key to the industry’s success, say researchers who penned the report BC Wine Territory Identity.

The team at UBC’s Okanagan campus, in collaboration with KEDGE Business School in Bordeaux (France), has been working with the British Columbia wine industry to help it explore its sense of identity. The 28-page report discusses the idea of a shared identity and its importance for wine regions. It also recommends actions for wineries, growers, industry organizations and regional associations.

British Columbia Wine Region: A Territory Exploring Its Identity from Plia Film Productions on Vimeo.

“The report lays out some of the challenges that must be met if the industry is to be competitive and have a strong presence on the global stage,” said Roger Sugden, Faculty of Management dean, member of UBC’s Regional Socio-Economic Development Institute of Canada, and one of the report’s authors.

READ ALSO: HIGH PRAISE FOR OKANAGAN WINE

The authors invite the industry to act on the report, using it to stimulate a rich conversation about some of the challenges they face.

“Many wine regions in the world speak about their identity, but in fact very few of them have explored in depth its meaning for their territories,” says Jacques-Olivier Pesme, wine industry expert at UBC and the University of Adelaide.

In support of the ongoing development of the BC wine territory, UBC is committed to continuing its relationship with the wine industry and will hold a series of workshops in December. Those workshops will focus on recommendations from the report.

Read the full report and its recommended actions here: https://ubckedgewine.ca/identity/

To report a typo, email:
newstips@kelownacapnews.com
.


@KelownaNewsKat
kmichaels@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

Zero-emission student housing planned at UBC Okanagan

The Skeena project will open in September 2020

Okanagan chefs battle at Great Kitchen Party

Chef Kai Koroll of 50th Parallel Estate Winery won the event Friday night

Pre-season booming at Big White with Hallmark movie production

Big White is the main drop for Hallmark’s film Alice in Winterland

Kelowna man sentenced to 18 months probation for filming co-workers in washroom

The man was conditionally discharged following a sentencing hearing on Friday

Woman wanted on Canada-wide warrant possibly in Kelowna area

Brittany McLellan is unlawfully at large and wanted for breach of federal parole

Abortions rights advocates urge Liberals to turn politics into policy

Conservative Leader Andrew Scheer was pressed to clarify his stance abortion over several weeks

Closing arguments begin in B.C. case launched in 2009 over private health care

Dr. Day said he illegally opened the Cambie Surgery Centre in 1996 in order to create more operating-room time

MacLean says “Coach’s Corner is no more” following Cherry’s dismissal from Hockey Night

Cherry had singled out new immigrants in for not honouring Canada’s veterans and fallen soldiers

MacKinnon powers Avs to 5-4 OT win over Canucks

Vancouver battled back late to pick up single point

Dallas Smith, Terri Clark to perform on CP Holiday Train’s B.C. stops

Annual festive food bank fundraiser rolling across province from Dec. 11 to 17

Poole’s Land finale: Tofino’s legendary ‘hippie commune’ being dismantled

Series of land-use fines inspire owner Michael Poole to sell the roughly 20-acre property.

Port Alberni mom takes school district to court over Indigenous smudging, prayer in class

Candice Servatius, who is an evangelical Christian, is suing School District 70

Family of B.C. man killed in hit-and-run plead for tips, one year later

Cameron Kerr’s family says the driver and passengers tried to cover their tracks

Chilliwack family’s dog missing after using online pet-sitting service

Frankie the pit bull bolted and hit by a car shortly after drop off through Rover.com

Most Read