Molson Coors Canada is inviting British Columbians to snap a #beertanks selfie and post it if they happen to spot one of their tanks en route. (Submitted photo)

Big brew tanks headed for Chilliwack wrapped to look like beer cans

Snap a #beertanks selfie if you see massive tanks en route to Chilliwack

The marketing reps at Molson-Coors wanted to add some frothy fun into the mix as they co-ordinated the tricky transport of massive beer-brewing tanks to Chilliwack this month.

So they came up with a special hashtag — #beertanks — to lighten the load with a bit of levity.

Two of the larger brewing tanks will be wrapped with a Molson Canadian and Coors Light banner, making it appear from a distance as if two large cans of beer are being shuttled through traffic.

British Columbians are now invited to snap a “#beertanks selfie” and post it if they happen to spot one of the tanks en route, either by water or on land, to the new brewery site under construction in Chilliwack.

“The #beertanks adds some fun to the whole project,” said Ferg Devins, communication strategist supporting Molson-Coors Canada.

About 50 tanks of varying sizes were slated to arrive in Canada this week on a freighter.

Weeknight road closures in Chilliwack were slated to start on May 27 to accommodate the tank transport by road.

The pre-fabricated brewing tanks were to arrive the Surrey docks, to be barged up the Fraser River, and then transferred onto flatbed trucks to take them the remaining 12 kilometres to the new brewery site on Kerr Avenue in Chilliwack.

“We are very excited to be building two new breweries in Canada, the Fraser Valley brewery in Chilliwack and our new brewery in Longueuil, Quebec,” said Amy Michtich, chief supply officer for Molson-Coors Canada.

That makes for an exciting time for the planning team, in anticipation of the tanks’ arrival.

“It will be an impressive sight to see on water and land,” Michtich said.

READ MORE: The #BeerTanks are coming!

READ MORE: Brewery takes shape


@CHWKjourno
jfeinberg@theprogress.com

Like us on Facebook and follow us on Twitter.

Just Posted

Reports of grass fire in West Kelowna

Grass fire reported in Smith Creek area of West Kelowna

Reel Reviews: Evil bloodlines and jewelry heists

We say, “Hereditary is refreshingly scary, Ocean’s 8 is familiarly okay.

Okanagan wineries impress on Expedia.ca list

Four wineries in the Okanagan made the cut

Father’s Day in Kelowna in your words

We have compiled a community photo album of how Kelowna celebrated

Kelowna keeps up the ‘Pawsitivity’ for the love of dogs

The third annual ‘Pet2gether’ was held in the ‘Barkinglot’ today

REPLAY: B.C. this week in video

In case you missed it, here’s a look at replay-worthy highlights from across the province this week

Fathers’ Day in the sun

Discovery House event draws a crowd to Penticton’s Skaha Lake Park

Book Talk: Okanagan beach reads

A cool, shady spot on the beach is a fine place to lose yourself in a book

Penticton Pistoleras seize second undefeated season

Penticton’s Pistoleras roller derby team wrapped up the season undefeated, thanks to… Continue reading

BC Lions defensive back Marcell Young levels streaker in home opener

Young hit the fan near one of the 45-yard lines

Former Penticton Vee recovering in hospital

Pittsburgh Penguin prospect expected to make full recovery

Police: Taxi driver who hit 8 Moscow pedestrians fell asleep

Two Mexican World Cup fans were among those hit

Police say Salmon Arm youth who posted about shooting students no longer a threat

Group which alerted RCMP to tweets says it issued a Code Red, highest level of alert

B.C. VIEWS: Orphans of our urban drug culture neglected again

Child advocate Bernard Richard leaves B.C. with harsh message

Most Read