Molson Coors Canada is inviting British Columbians to snap a #beertanks selfie and post it if they happen to spot one of their tanks en route. (Submitted photo)

Big brew tanks headed for Chilliwack wrapped to look like beer cans

Snap a #beertanks selfie if you see massive tanks en route to Chilliwack

The marketing reps at Molson-Coors wanted to add some frothy fun into the mix as they co-ordinated the tricky transport of massive beer-brewing tanks to Chilliwack this month.

So they came up with a special hashtag — #beertanks — to lighten the load with a bit of levity.

Two of the larger brewing tanks will be wrapped with a Molson Canadian and Coors Light banner, making it appear from a distance as if two large cans of beer are being shuttled through traffic.

British Columbians are now invited to snap a “#beertanks selfie” and post it if they happen to spot one of the tanks en route, either by water or on land, to the new brewery site under construction in Chilliwack.

“The #beertanks adds some fun to the whole project,” said Ferg Devins, communication strategist supporting Molson-Coors Canada.

About 50 tanks of varying sizes were slated to arrive in Canada this week on a freighter.

Weeknight road closures in Chilliwack were slated to start on May 27 to accommodate the tank transport by road.

The pre-fabricated brewing tanks were to arrive the Surrey docks, to be barged up the Fraser River, and then transferred onto flatbed trucks to take them the remaining 12 kilometres to the new brewery site on Kerr Avenue in Chilliwack.

“We are very excited to be building two new breweries in Canada, the Fraser Valley brewery in Chilliwack and our new brewery in Longueuil, Quebec,” said Amy Michtich, chief supply officer for Molson-Coors Canada.

That makes for an exciting time for the planning team, in anticipation of the tanks’ arrival.

“It will be an impressive sight to see on water and land,” Michtich said.

READ MORE: The #BeerTanks are coming!

READ MORE: Brewery takes shape


@CHWKjourno
jfeinberg@theprogress.com

Like us on Facebook and follow us on Twitter.

Just Posted

Kelowna event raises thousands for Central Okanagan Food Bank

A Taste of Downtown raised $9,000 for the food bank

City of Kelowna defeats short-term rentals ‘for now’

Kelowna councillors to protect long-term rental market in close vote

Truck dumped on embankment near Big White

The truck was allegedly reported stolen from Kelowna

Big White firefighters rescue frozen dog from ice

The fire crew found a dog stuck in the at Lake Paul on May 20

Former Kelowna Rocket makes history with Great Britain at hockey championships

Jackson Whistle was part of the team’s first win at this level since 1962

VIDEO: Showers are back in the forecast

Temperatures are expected to drop, paired with clouds and rain

Most British Columbians agree the ‘big one’ is coming, but only 50% are prepared

Only 46 per cent of British Columbians have prepared an emergency kit with supplies they might need

Kamloops RCMP bait program expands to include packages and bikes

Police are scatter items throughout the city in an attempt to lure thieves

Gucci Mane’s South Okanagan concert officially postponed

Agency is looking at new tour dates between the Sept. 3 and 15 in Penticton

B.C. man to pay Maxime Bernier’s People’s Party $20k over lawsuit

Federal judge shut down Satinder Dhillon’s ‘nonsensical’ motion to bar use of PPC name in byelection

Okanagan businesses evacuated after potentially explosive situation

Gas line hit, RCMP block off entire block in downtown Vernon

Support sought for family of mother who died at Shuswap campground

Chase Fire and Rescue Association hosting May 25 fundraiser

LETTER: Statement about Fortin included incorrect information

Comments made publicly had suggested a double standard

Survey finds 15% of Canadian cannabis users with a valid licence drive within two hours of using

Survey also finds middle-aged men are upping their usage following legalization

Most Read