With the purchase of Okanagan HOME magazine, Black Press is launching its flagship, high-end lifestyles publication, Boulevard, in the Okanagan.
Working alongside former Okanagan HOME owner, Justin O’Connor, Boulevard’s Okanagan team is thrilled to bring to the region all the first-rate stories and lavish visuals for which Boulevard is known.
Advertisers will continue to have a beautiful platform to display their wares, but with increased frequency, as Boulevard Okanagan sets out to publish six instead of three times a year.
“Boulevard Okanagan is going to be such a high quality publication, I think it will do an amazing job representing all the things the Okanagan is about,” O’Connor said,
“And at the end of the day, I’m excited to have such a great team behind it. I know it’s going to be a success.”
Focusing on high-end homes, fashion, arts, food, people and design in the area, Boulevard Okanagan presents the luxury lifestyle in all its finery. Using community based writers and photographers, Boulevard will open the doors on upscale living in this booming region.
Okanagan HOME has laid the perfect foundation on which to build Boulevard and Black Press is excited to be part of this win-win venture.
“Black Press has a rich history of capturing stories of life in the Okanagan and Boulevard is going to be a great platform to showcase the Okanagan lifestyle and the fascinating people who call the region their home,” said Randy Blair, president of the Lower Mainland and Vancouver Island Divisions of Black Press Group Ltd.
Boulevard is one of British Columbia’s most successful lifestyle magazines and, with the launch of the Okanagan edition, is now publishing four separate English language magazines, covering markets in Victoria, mid Vancouver Island and the Lower Mainland. A Chinese language edition focuses on the Vancouver market area.
“Launching Boulevard for the Okanagan is testament to the growth on this region,” said Boulevard Group Publisher Penny Sakamoto. “It will showcase the sophistication and elegance found here.
Boulevard Okanagan will be distributed to select homes and be available, free of charge, in various retail outlets.