Yet another winery is adopting a more boxy look.
Monday morning a representative from Peller Estates Ltd. and MP Ron Cannan stopped for a photo op and announcement at Calona Wines on Richter Street to say the wine producer would borrow $1.04 million, interest free, from the federal government’s AgriFlexibility fund to hone its packaging technology.
“Through this investment, Andrew Peller Limited now has the capacity to capture new market opportunities and increase its operational efficiency while cutting down on expenses,” said Cannan. “The new process will also increase sustainability by offering environmental benefits such as reducing the company’s carbon footprint.”
The packaging is said to help the company expand its reach, both domestically and internationally, by packaging the wine more efficiently.
Summerhill Estate Winery beat the announcement to the punch two weeks ago by coming forward with news they are now offering premium wines in a box, a packaging format formerly thought déclassé in an industry built on its upscale mystique.
Ezra Cipes told media outlets the box is better for the environment—it reduces carbon emission created by the glass production—and can ensure the wine lasts for weeks rather than days. But he admitted it has been a tough sell for the boutique winery.
Doug Gallagher, a representative of Peller Estates, says Andrew Peller Ltd. has not had the same experience. The company, which produces wines at properties in Kelowna and Ontario, is already one of the leading boxed wine producers and is not worried about marketing the new format.
This new technology is said to be safer for workers, as more of the production process is automated. Canadian wines make up 30 per cent of the wine sales in Canada.